Smart
6799 Ayala Ave,
Makati City, 1226,
Philippines
Makati City, 1226,
Philippines
63 2 8 811 0211
Communications
Smart Technographics
Smart Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6589 Smart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smart has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, SAP SuccessFactors Employee Central for Core HR in 2019, NetCracker BSS/OSS for OSS/BSS in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smart is running and its propensity to invest more and deepen its relationship with SAP , Amdocs , Jobstreet or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smart revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smart Tech Stack and Enterprise Applications
Smart ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2019 | 2021 |
In 2019 Smart Communications, Inc. implemented SAP S/4 HANA as a core ERP Financial platform. The SAP S/4 HANA implementation was positioned to consolidate finance, supply chain and human resources transactional footprints under a single ERP Financial framework for the company in the Philippines.
The implementation encompassed standard ERP Financial capabilities, including global ledger consolidation, accounts payable and receivable workflows, and procure-to-pay and order-to-cash supply chain processes, aligned with category norms for SAP S/4 HANA. Human resources and workforce processes were addressed in parallel through a SuccessFactors program, with SAP S/4 HANA providing the financial master data and accounting ledgers that support HR cost and payroll reconciliation.
Operational coverage targeted cross-functional business functions, including corporate finance, procurement, supply chain operations and HR services across Smart Communications operations in the Philippines. Integration focus emphasized harmonizing master data and transactional handoffs between SAP S/4 HANA and the SuccessFactors HR stack to ensure consistent employee cost accounting and supplier management workflows.
Governance for the SAP S/4 HANA program was driven internally by the companys IT project implementation leadership, leveraging multi-year SAP project experience to coordinate configuration, process standardization and phased functional rollout. The program narrative reflects an internal IT-led transformation of financial and operational workflows using SAP S/4 HANA within the ERP Financial category.
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Subscription and Recurring Billing | ERP |
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2017 | 2017 |
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Smart HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2019 | 2021 |
In 2019 Smart Communications implemented SAP SuccessFactors Employee Central as part of a companywide SAP modernization agenda. The implementation is explicitly tied to concurrent SAP programs including SAP S/4HANA led by Smart IT between 2019 and 2020, positioning Employee Central within a broader enterprise SAP footprint.
The deployment established SAP SuccessFactors Employee Central as the system of record for Core HR, consolidating employee master data, organizational management, position and job structures, workforce administration, and employee lifecycle workflows such as onboarding and offboarding. The SAP SuccessFactors Employee Central configuration emphasized role-based HR administration and centralized personnel data models consistent with Core HR functional best practices.
Integrations included system-to-system data exchange with the SAP S/4HANA program for HR master data harmonization and downstream financial reconciliation, together with interfaces to internal IT HR services and operational reporting pipelines. The architecture reflected a cloud-first, SaaS-based deployment of SAP SuccessFactors Employee Central, with middleware and API-led integration patterns to synchronize records with enterprise SAP back-end systems.
Governance was driven by internal IT project leadership within Smart, led by senior SAP implementation managers, and focused on process standardization and centralized HRIS control. Rollout governance emphasized phased adoption across HR operations in the Philippines, formalized change control for configuration updates, and consolidation of Core HR policies into the new Employee Central platform.
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Talent Sourcing | HCM |
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2017 | 2017 |
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Smart ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NEC Corporation | Legacy | NetCracker BSS/OSS | OSS/BSS | ERP Services and Operations | n/a | 2013 | 2014 |
In 2013, Smart implemented NetCracker BSS/OSS to provide a consolidated OSS/BSS platform supporting network operations, customer care, and billing functions across its operations in the Philippines. The deployment of NetCracker BSS/OSS targeted service lifecycle management and the core interface between service delivery and commercial systems, establishing a single application footprint for operational support and business support functions at Smart.
Configuration work focused on canonical OSS/BSS modules, including service fulfillment, service assurance, inventory and resource management, provisioning, and billing and customer care capabilities. NetCracker BSS/OSS was configured to orchestrate order to activation workflows and to centralize product catalog and rating logic, enabling consistent service lifecycle orchestration and automated operational workflows.
Operational coverage extended to Smart network operations, customer care centers, billing operations, and product management teams, using NetCracker BSS/OSS as the authoritative system for service state and customer billing records. Integrations were implemented using standard OSS/BSS interface patterns to exchange inventory and fault information with network elements and to feed billing and customer care processes, maintaining a unified service and customer view for operational teams.
Governance changes accompanied the technical rollout, with centralized operational governance for change control, role based access to OSS/BSS functions, and redefined workflows for order management and fault resolution. The program emphasized structured cutover of service fulfillment and billing processes into NetCracker BSS/OSS to align operational procedures with the new system capabilities.
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Travel Management | ERP Services and Operations |
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2018 | 2018 |
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Smart Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Smart Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2012 | 2012 |
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Smart eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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Smart CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2012 | 2012 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Smart IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2005 | 2005 |
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Smart ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2017 | 2017 |
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Smart Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sourcing | Procurement |
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2011 | 2012 |
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Supplier Relationship Management | Procurement |
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2011 | 2011 |
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Smart IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Digital Workspace | IaaS |
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2012 | 2012 |
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Smart CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Smart
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Smart Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smart IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smart digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Smart Technographics
Smart is a Communications organization based in Philippines,
with around 6589 employees and annual revenues of $2.00 billion.
Smart operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central and NetCracker BSS/OSS,
covering areas like ERP Financial, Core HR and OSS/BSS.
Smart has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and NEC Corporation.
Smart recently adopted applications including
PubMatic in 2023, Index Exchange in 2023 and Mouseflow in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smart’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smart’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smart technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.