SmileDirectClub, Inc.
414 Union Street,
Nashville, 37219, TN,
United States
Nashville, 37219, TN,
United States
1 800-342-0462
Healthcare
SmileDirectClub, Inc. Technographics
SmileDirectClub, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SmileDirectClub, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3200 SmileDirectClub, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SmileDirectClub, Inc. has purchased the following applications: Stripe Payments for Payment Processing in 2017, Salesforce Einstein GPT for Generative AI Platforms in 2023, Ada AI Chatbot for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SmileDirectClub, Inc. is running and its propensity to invest more and deepen its relationship with Stripe , Salesforce , Ada Support or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SmileDirectClub, Inc. revenues, which have grown to $510.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SmileDirectClub, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SmileDirectClub, Inc. Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, SmileDirectClub, Inc. implemented Stripe Payments. SmileDirectClub deployed Stripe Payments as its Payment Processing solution on their website to capture online customer payments for its direct to consumer orthodontic products and service flows.
The implementation centered on standard payment gateway capabilities provided by Stripe Payments, including card authorization and tokenization, hosted checkout experiences, and support for a spectrum of payment methods typically handled by payment processors. Configuration work emphasized secure card data handling, PCI compliance controls, and use of Stripe Payments dashboards and reporting to instrument transaction monitoring and dispute management.
Operational scope was focused on the e-commerce checkout path on the SmileDirectClub website, aligning the Payment Processing implementation with customer facing commerce, billing operations, and revenue collection functions. Implementation activities included configuring payment flows for order capture, web based payment form configuration, and transaction logging to support finance and revenue operations.
Governance centered on centralized payment configuration, role based access to payment controls, and routine reconciliation workflows managed by finance and revenue teams, with ongoing transaction visibility through the Stripe Payments management console. The deployment represents a web first Payment Processing architecture anchored by Stripe Payments for SmileDirectClub online sales channels.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Einstein GPT | Generative AI Platforms | AI Development | n/a | 2023 | 2023 |
In 2023, SmileDirectClub, Inc. deployed Salesforce Einstein GPT in partnership with Salesforce under the Generative AI Platforms category to embed AI-driven engagement across lead acquisition and customer care. The rollout emphasized use of Salesforce Einstein GPT to instrument generative AI capabilities that span the full customer lifecycle, from prospecting and personalized outreach to post-sale service interactions and case handling.
Configuration focused on embedding Salesforce Einstein GPT outputs into CRM workflows and service workflow automation, using AI-generated insights to personalize communications and accelerate resolution flows. Functional capabilities implemented include AI-assisted content generation for lead engagement, contextual response synthesis for customer care, and unified customer profiling to maintain a holistic 360 degree view of every customer.
Operational scope covered cross-functional business functions including sales, marketing, and customer care, with governance led by global technology leadership as articulated by Nathan Dawson, Senior Director of Global Technology at SmileDirectClub. Process changes centered on new AI-influenced decision points in lead scoring and service triage, and governance prioritized consistent AI output usage across Salesforce-driven touchpoints to preserve data context and customer continuity.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ada Support | Legacy | Ada AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 SmileDirectClub, Inc. deployed Ada AI Chatbot on their website. The Ada AI Chatbot was implemented as a web channel conversational layer to handle customer facing interactions and online patient inquiries. This deployment is categorized as Chatbots and Conversational AI and focuses on web based self service and guided conversational workflows.
Ada AI Chatbot configuration included intent classification, entity extraction, guided decision workflows, and templated response libraries to automate frequently asked questions and appointment and order related routing. The implementation used conversational branching and conditional logic to surface context sensitive answers and to reduce dependence on synchronous agent interactions. The Ada AI Chatbot was presented as the initial contact point on the website for routing and automated issue resolution.
Operational coverage is centered on the corporate website and supports customer support, pre sales, and basic clinical administrative queries. The architecture emphasizes client side web integration with server side conversational processing managed by Ada, and includes handoff pathways to human support for escalations. The Ada AI Chatbot name is retained in implementation artifacts to enable analytics, model training, and conversational content governance.
Governance for the deployment includes conversational content management, compliance review for healthcare messaging, and continuous retraining of intents and responses to maintain accuracy. Rollout and maintenance workflows align with digital support operations and web channel product owners. The implementation positions SmileDirectClub, Inc. and Ada AI Chatbot within the Chatbots and Conversational AI operational stack for ongoing customer facing automation.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2020 | 2020 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at SmileDirectClub, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by SmileDirectClub, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SmileDirectClub, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SmileDirectClub, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD SmileDirectClub, Inc. Technographics
SmileDirectClub, Inc. is a Healthcare organization based in United States,
with around 3200 employees and annual revenues of $510.0 million.
SmileDirectClub, Inc. operates a diverse technology stack with applications such as
Stripe Payments, Salesforce Einstein GPT and Ada AI Chatbot,
covering areas like Payment Processing, Generative AI Platforms and Chatbots and Conversational AI.
SmileDirectClub, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Salesforce and Ada Support.
SmileDirectClub, Inc. recently adopted applications including
TrueVault in 2024, Salesforce Einstein GPT in 2023 and Spotify Ad Analytics in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SmileDirectClub, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SmileDirectClub, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SmileDirectClub, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.