Smiles Fidelidade S.A.
Alameda Rio Negro, n 585, Padauiri Building, Block B, 2nd floor, sets 21 and 22 – Part A, Alphaville, Barueri,
Sao Paulo, 06454-000,
Brazil
Sao Paulo, 06454-000,
Brazil
55 11 4871 2012
Transportation
Smiles Fidelidade S.A. Technographics
Smiles Fidelidade S.A. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smiles Fidelidade S.A. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Smiles Fidelidade S.A. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smiles Fidelidade S.A. has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2010, Zendesk Chat for Chatbots and Conversational AI in 2016, Oracle OBIEE for Analytics and BI in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smiles Fidelidade S.A. is running and its propensity to invest more and deepen its relationship with Oracle , Zendesk , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smiles Fidelidade S.A. revenues, which have grown to $115.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smiles Fidelidade S.A. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smiles Fidelidade S.A. Tech Stack and Enterprise Applications
Smiles Fidelidade S.A. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Smiles Fidelidade S.A. implemented Oracle E-Business Suite as its ERP Financial platform to segregate web airline ticketing, billing, and accounting systems and to enable the Smiles department spin-off from GOL. The deployment focused on provisioning Oracle E-Business Suite for core billing and accounting capabilities while isolating ticketing process flows from the airline operational stack.
The Oracle E-Business Suite implementation emphasized billing and accounting modules, with configuration to support accounts receivable, accounts payable, and general ledger workflows consistent with ERP Financial functional patterns. Solution design included segregation of transaction streams originating from the web airline ticketing environment, and orchestration of financial posting and reconciliation processes inside Oracle E-Business Suite.
Integrations were a central element of the program, with a major Navitaire reservation system upgrade managed as part of the broader IT workstream. The Navitaire upgrade spanned 11 months, upgraded 65 interfaces of which 25 were classified as high complexity, and touched nine business areas. A separate implementation of Siebel Loyalty for point and mileage management was delivered in 13 months, producing 18 interfaces, eight identified as high complexity, including billing, accounting, authentication, and ticket issuance integrations.
Program governance and rollout were led by the acting IT leader and project manager, reporting to the vice president and CIO for the reservation upgrade and to Smiles leadership for the loyalty implementation. The same leadership contributed to planning and creating Smiles future IT department, enabling Smiles S.A. to start operations in January 2013 and supporting the company through its April 2013 IPO.
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Smiles Fidelidade S.A. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Smiles Fidelidade S.A. deployed Zendesk Chat to add real-time messaging to its customer-facing website. Zendesk Chat is used as a Chatbots and Conversational AI solution to support online customer service and digital engagement workflows, establishing the relationship Smiles Fidelidade S.A. Zendesk Chat Chatbots and Conversational AI for customer service operations.
Deployment relied on the standard Zendesk Chat web widget embedded in site pages, instrumented to trigger proactive invites and capture chat transcripts. Functional capabilities implemented include real-time chat, session routing to support agents, and automated messaging workflows aligned with Chatbots and Conversational AI patterns. Governance focused on support queue configuration, chat escalation paths, and transcript handling to integrate the web chat channel into existing customer support processes.
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Smiles Fidelidade S.A. Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OBIEE | Analytics and BI | Analytics and BI | n/a | 2012 | 2012 |
In 2012 Smiles Fidelidade S.A. deployed Oracle OBIEE as its Analytics and BI platform to centralize reporting across its loyalty and travel ecosystem. The Oracle OBIEE implementation was positioned to consume transactional feeds from Smiles web and mobile channels and backend systems that support airline ticketing and loyalty transactions.
The implementation included design and configuration of subject areas, a centralized semantic layer, presentation catalog and operational dashboards for recurring reporting. ETL feeds and data models were configured to support point accrual and redemption analytics, customer segmentation, and revenue reconciliation tied to billing and accounting systems. Oracle OBIEE was used to deliver both ad hoc analysis and scheduled scorecards linked to fraud detection workflows.
OBIEE was integrated with the Smiles Service Bus to orchestrate data flows from the Newskies airline ticketing process and Navitaire supplier, the Smiles club transaction engine for buying reactivating and point transfers, and partner accrual and redemption interfaces for AirFrance/KLM, Delta Airlines, Qatar Airways and Itaú Bank. Connectivity extended to billing, accounting and fraud prevention systems so analytics could reconcile partner accruals and redemptions and support finance and partner management functions. Reporting outputs were consumed across the Smiles web and mobile-site channels as well as internal operational teams.
Implementation and rollout ranged from traditional project management to agile methodologies depending on product needs, enabling incremental delivery of reports and dashboards. Governance focused on controlled RPD management, change control for subject areas, and a release cadence aligned with partner interface updates and billing cycles.
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Smiles Fidelidade S.A. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Smiles Fidelidade S.A. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2014 | 2014 |
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Smiles Fidelidade S.A. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Smiles Fidelidade S.A. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Smiles Fidelidade S.A. PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2014 | 2014 |
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Smiles Fidelidade S.A. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Smiles Fidelidade S.A. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Smiles Fidelidade S.A. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Smiles Fidelidade S.A.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Customer Experience Manager | Manager | Customer Service | |
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VoC, Culture and Enchantment Coordinator | Manager | HR | |
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Customer Service and Sales Coordinator | Manager | Customer Service | |
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Marketing, Digital Channels, CX and UX Director | Director | Customer Service | |
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Chief Executive Officer | CXO | Finance | |
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Chief Financial and Investor Relations Officer | CXO | Finance | |
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Apps Being Evaluated by Smiles Fidelidade S.A. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smiles Fidelidade S.A. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smiles Fidelidade S.A. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Smiles Fidelidade S.A. Technographics
Smiles Fidelidade S.A. is a Transportation organization based in Brazil,
with around 800 employees and annual revenues of $115.0 million.
Smiles Fidelidade S.A. operates a diverse technology stack with applications such as
Oracle E-Business Suite, Zendesk Chat and Oracle OBIEE,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
Smiles Fidelidade S.A. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Zendesk.
Smiles Fidelidade S.A. recently adopted applications including
Workplace by Facebook in 2021, Amazon Elastic Load Balancing (ELB) in 2021 and Google Identity Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smiles Fidelidade S.A.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smiles Fidelidade S.A.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smiles Fidelidade S.A. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.