Smol
Griffin House, 135 High St,
Crawley Down, RH10 1DQ,
United Kingdom
Crawley Down, RH10 1DQ,
United Kingdom
n/a
Manufacturing
Smol Technographics
Smol Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smol and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Smol employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smol has purchased the following applications: Novus for Payment Processing in 2022, Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smol is running and its propensity to invest more and deepen its relationship with Novus World , Teamtailor , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smol revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smol intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smol Tech Stack and Enterprise Applications
Smol ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Novus World | Legacy | Novus | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, Smol implemented Novus from Novus World to participate in Novus's payments and lifestyle marketplace under the Payment Processing category. Smol is listed in the Novus brand network as a merchant eligible for marketplace listing and consumer cashback offers in the United Kingdom, enabling access to Novus cardholder discovery channels and promotional workflows.
Novus was configured to support cashback and marketplace integration modules for Smol, exposing the merchant profile and offer catalog to the Novus marketplace. The Payment Processing deployment included merchant onboarding workflows, offer enrollment and lifecycle controls, and consumer redemption handling consistent with marketplace and payments orchestration.
Operational coverage for the Novus implementation spans Smol commerce, marketing, and customer loyalty functions, aligning product listings and promotional cadence with Novus cardholder programs in the UK. Day to day interactions center on offer management and financial reconciliation with Novus as part of marketplace participation.
Governance for participation is managed through the Novus brand network relationship, with merchant participation and offer lifecycle handled via Novus partner interfaces. According to the Novus vendor partner page, reported outcomes for participating merchants include increased customer discovery and improved loyalty among Novus cardholders.
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Smol HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Smol implemented Teamtailor ATS on its public careers site to centralize applicant intake and manage hiring workflows. Teamtailor ATS is deployed as the company Recruiting,Applicant Tracking System and is embedded on careers.smolproducts.com to surface job listings and capture candidate applications directly from the corporate site.
The implementation configures core applicant tracking capabilities typical for the Recruiting,Applicant Tracking System category, including career site hosting and job posting, candidate profiles and application forms, configurable hiring pipelines, automated candidate status updates, and interview scheduling workflows. Teamtailor ATS was set up with recruiter and hiring manager user roles, configurable vacancy templates, and pipeline stages aligned to Smol recruiting practices for a small HR team.
Integration scope is explicitly focused on the public website careers.smolproducts.com where Teamtailor ATS handles inbound application capture and stores candidate records for HR review. Operational coverage centers on Smol human resources and hiring managers supporting the company manufacturing operations in the United Kingdom, with applicant data consolidated within Teamtailor ATS for ongoing recruitment activity.
Governance was implemented through role permissions, pipeline stage ownership, and configured approval checkpoints to control candidate progression and offer workflows. The deployment centralizes applicant data and standardizes hiring process artifacts inside Teamtailor ATS, establishing a single system of record for Smol recruitment operations.
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Smol Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Smol implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment centralized core Google Workspace capabilities, including Gmail for corporate email, Google Drive for file storage and shared drives, Google Calendar for calendaring, Google Docs and Sheets for real-time document collaboration, and Google Meet for video conferencing.
The implementation is delivered as a cloud SaaS architecture hosted by Google, managed through the Google Workspace Admin console for user provisioning, domain email routing, and basic identity and access controls. Operational coverage is company wide for Smol, supporting small‑team workflows across manufacturing operations, product development, sales and administrative functions. The Google Workspace deployment is also surfaceable from the company website to route site contact messages and corporate email through the Google Workspace domain, and it underpins document sharing and meeting orchestration used in day to day collaboration.
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Smol CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Smol IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Smol
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Smol Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smol IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smol digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Smol Technographics
Smol is a Manufacturing organization based in United Kingdom,
with around 50 employees and annual revenues of $5.0 million.
Smol operates a diverse technology stack with applications such as
Novus, Teamtailor ATS and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Recruiting, Applicant Tracking System and Collaboration.
Smol has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Novus World, Teamtailor and Google.
Smol recently adopted applications including
Novus in 2022, Fospha Marketing Suite in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smol’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smol’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smol technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.