Crawley Down, RH10 1DQ,
United Kingdom
Smol Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Smol and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Smol employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smol has purchased the following applications: Novus for Payment Processing in 2022, Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smol is running and its propensity to invest more and deepen its relationship with Novus World , Teamtailor , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smol revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smol intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Novus World | Legacy | Novus | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
In 2022, Smol implemented Novus from Novus World to participate in Novus's payments and lifestyle marketplace under the Payment Processing category. Smol is listed in the Novus brand network as a merchant eligible for marketplace listing and consumer cashback offers in the United Kingdom, enabling access to Novus cardholder discovery channels and promotional workflows.
Novus was configured to support cashback and marketplace integration modules for Smol, exposing the merchant profile and offer catalog to the Novus marketplace. The Payment Processing deployment included merchant onboarding workflows, offer enrollment and lifecycle controls, and consumer redemption handling consistent with marketplace and payments orchestration.
Operational coverage for the Novus implementation spans Smol commerce, marketing, and customer loyalty functions, aligning product listings and promotional cadence with Novus cardholder programs in the UK. Day to day interactions center on offer management and financial reconciliation with Novus as part of marketplace participation.
Governance for participation is managed through the Novus brand network relationship, with merchant participation and offer lifecycle handled via Novus partner interfaces. According to the Novus vendor partner page, reported outcomes for participating merchants include increased customer discovery and improved loyalty among Novus cardholders.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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