London, EC4V 5EQ,
United Kingdom
Smyths Toys UK Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Smyths Toys UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3305 Smyths Toys UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smyths Toys UK has purchased the following applications: SoftCo ExpressAP for AP Automation in 2018, SAP SuccessFactors Employee Central for Core HR in 2018, SAP BusinessObjects for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smyths Toys UK is running and its propensity to invest more and deepen its relationship with SoftCo , SAP , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smyths Toys UK revenues, which have grown to $1.22 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smyths Toys UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SoftCo | Legacy | SoftCo ExpressAP | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018 Smyths Toys UK implemented SoftCo ExpressAP for AP Automation to automate invoice processing across its expanded supplier base following rapid organic growth and European acquisitions. The initial deployment concentrated on centralizing invoice intake and approval workflows to address long approval cycles and the additional complexity introduced by remote working.
SoftCo ExpressAP was provisioned as a centralized AWS hosted cloud-based solution with unique login credentials and role-based permissions to segment access by AP and business approvers. The implementation captured vendor invoices and eliminated manual data entry through automated invoice field extraction, enabling AP staff to assign the correct GL codes and cost centers and to forward invoices through configurable approval routing.
Operational coverage included the Smyths Toys AP function across multiple UK and European locations, with users accessing the cloud solution from remote sites to carry out coding and approvals. The configuration emphasized user experience and rapid onboarding, with training designed to accelerate adoption across distributed teams.
Governance and process changes focused on standardizing invoice capture, coding, and approval workflows within SoftCo ExpressAP, reducing the number of manual touchpoints and queries. As delivered the system captured all vendor invoices into a single AP Automation platform, allowed instant routing to business users for approval, and shortened the path to vendor payment through centralized, permissioned remote access and streamlined workflows.
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2018 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2018 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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Product Information Management | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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