Smyths Toys UK
69 Carter Lane,
London, EC4V 5EQ,
United Kingdom
London, EC4V 5EQ,
United Kingdom
44 28 9064-6660
Retail
Smyths Toys UK Technographics
Smyths Toys UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smyths Toys UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3305 Smyths Toys UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smyths Toys UK has purchased the following applications: SoftCo ExpressAP for AP Automation in 2018, SAP SuccessFactors Employee Central for Core HR in 2018, SAP BusinessObjects for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smyths Toys UK is running and its propensity to invest more and deepen its relationship with SoftCo , SAP , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smyths Toys UK revenues, which have grown to $1.22 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smyths Toys UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smyths Toys UK Tech Stack and Enterprise Applications
Smyths Toys UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SoftCo | Legacy | SoftCo ExpressAP | AP Automation | ERP | n/a | 2018 | 2018 |
In 2018 Smyths Toys UK implemented SoftCo ExpressAP for AP Automation to automate invoice processing across its expanded supplier base following rapid organic growth and European acquisitions. The initial deployment concentrated on centralizing invoice intake and approval workflows to address long approval cycles and the additional complexity introduced by remote working.
SoftCo ExpressAP was provisioned as a centralized AWS hosted cloud-based solution with unique login credentials and role-based permissions to segment access by AP and business approvers. The implementation captured vendor invoices and eliminated manual data entry through automated invoice field extraction, enabling AP staff to assign the correct GL codes and cost centers and to forward invoices through configurable approval routing.
Operational coverage included the Smyths Toys AP function across multiple UK and European locations, with users accessing the cloud solution from remote sites to carry out coding and approvals. The configuration emphasized user experience and rapid onboarding, with training designed to accelerate adoption across distributed teams.
Governance and process changes focused on standardizing invoice capture, coding, and approval workflows within SoftCo ExpressAP, reducing the number of manual touchpoints and queries. As delivered the system captured all vendor invoices into a single AP Automation platform, allowed instant routing to business users for approval, and shortened the path to vendor payment through centralized, permissioned remote access and streamlined workflows.
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ERP Financial | ERP |
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2014 | 2014 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Smyths Toys UK HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2018 | 2019 |
In 2018, Smyths Toys UK implemented SAP SuccessFactors Employee Central as a Core HR deployment to centralize HR and payroll integration and to provide a single source of employee master data. The program was managed internally with clear responsibility for integration across HR and Payroll functions, and it was positioned to support further module rollouts after initial stabilization.
The implementation deployed SAP SuccessFactors Employee Central and included the EC, RCM and ECP modules. Configuration work focused on employee master data management, workforce administration, recruiting lifecycle capabilities through RCM, and payroll orchestration via ECP, with Core HR workflows, role based security, and data governance rules applied to core employee records.
The project required extensive sub integrations with payroll, HR, time and attendance, finance and IT systems, delivering interfaces to synchronize employee records, export payroll feeds and consolidate time capture data. Governance and operational ownership were structured around the HR team responsible for managing integrations, with phased rollouts and a stated plan to Go Live with additional modules in the future, requiring cross functional coordination between HR, Payroll, Finance and IT.
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2018 | 2019 |
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Smyths Toys UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016, Smyths Toys UK implemented SAP BusinessObjects to strengthen its Analytics and BI capability as part of a broader migration of its SAP estate to a scalable cloud infrastructure. The SAP BusinessObjects deployment was positioned to expand reporting capacity and ingest larger volumes of transactional and master data to keep decision makers informed for purchasing and merchandising across the business.
SAP BusinessObjects was configured to consume data from SAP BW on HANA and SAP HANA instances, delivering standardized business intelligence reports and dashboards used by buying, merchandising, and operations teams. Typical Analytics and BI functionality implemented included centralized report scheduling, ad hoc reporting and dashboarding, and data model consumption from the BW on HANA layer to support category and assortment decisions for roughly 10,000 active SKUs.
The implementation ran alongside a cloud migration on Google Cloud, leveraging scalable virtual machines on Compute Engine and supporting Hybris autoscaling ecommerce systems to handle online traffic surges. Integrations explicitly included SAP BW on HANA, SAP HANA instances that support ERP and BW, SAP Hybris for ecommerce context, SAP Fiori for UX consistency, and SAP PI and PO for process integration across development, quality assurance, and production landscapes.
Operational governance centered on the SAP BASIS team responsible for 47 SAP systems across development, QA, and production, with BI reporting used by the headquarters buying department and retail operations across about 200 stores in the UK, Ireland, Europe and the online channel. Reported outcomes from the cloud-aligned deployment included freeing IT teams from routine management to focus on innovation, a pay as you use model, a reduction in infrastructure expansion lead time from months to minutes, improved data ingestion for business intelligence reporting, and 75% more time directed toward innovation rather than IT management.
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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Smyths Toys UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Smyths Toys UK eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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Product Information Management | eCommerce |
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2021 | 2021 |
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Smyths Toys UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Smyths Toys UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Smyths Toys UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Smyths Toys UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Smyths Toys UK
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| No data found | ||||||
Apps Being Evaluated by Smyths Toys UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smyths Toys UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smyths Toys UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Smyths Toys UK Technographics
Smyths Toys UK is a Retail organization based in United Kingdom,
with around 3305 employees and annual revenues of $1.22 billion.
Smyths Toys UK operates a diverse technology stack with applications such as
SoftCo ExpressAP, SAP SuccessFactors Employee Central and SAP BusinessObjects,
covering areas like AP Automation, Core HR and Analytics and BI.
Smyths Toys UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SoftCo and SAP.
Smyths Toys UK recently adopted applications including
Klarna Payments in 2021, CyberSource Payment Management Platform in 2021 and Adobe Connect in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smyths Toys UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smyths Toys UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smyths Toys UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.