Udine, 33030,
Italy
Snaidero Technographics
Snaidero Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Snaidero and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 370 Snaidero employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Snaidero has purchased the following applications: Thron DAM Platform for Digital Asset Management in 2023, Dinside OnPage for Product Information Management in 2019, Zendesk Support Ticketing System for Customer Support in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Snaidero is running and its propensity to invest more and deepen its relationship with Thron , Dinside , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Snaidero revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Snaidero intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Snaidero Tech Stack and Enterprise Applications
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Thron | Legacy | Thron DAM Platform | Digital Asset Management | Content Management | n/a | 2023 | 2023 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dinside | Legacy | Dinside OnPage | Product Information Management | eCommerce | n/a | 2019 | 2019 |
In 2019, Snaidero implemented Dinside OnPage as its Product Information Management solution. The deployment established a centralized product information repository referenced at www.onpagelive.eu and was managed as part of the marketing technology stack by the Web Marketing Manager.
Dinside OnPage was configured to support catalog and content management workflows, content enrichment and asset referencing, and scripted publishing for both digital and paper outputs. The implementation included programming and automated creation of paper and digital price lists by linking internal product databases and graphic templates, and supported creation of assets for web, apps and social media.
Operationally the Product Information Management environment operated alongside the THRON DAM instance and the company Wordpress extranet, with product content uploaded to OnPage and digital assets administered in THRON. The platform fed structured product content into the Snaidero App and campaign publication workflows for the #TheKitcheIsThePlace initiative, aligning product data with app and web publication pipelines.
Governance covered user management and customer training for the DAM, coordination between suppliers and the Marketing Team, and shared planning of marketing strategies derived from digital channel data. Ongoing responsibilities for the Web Marketing Manager included content uploads to the OnPage PIM, oversight of pricing output generation, and orchestration of product content distribution to web, app and printed catalog channels.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Support Ticketing System | Customer Support | CRM | n/a | 2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2023 | 2023 |
|
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Tag Management | CRM |
|
2018 | 2018 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Snaidero
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Snaidero Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||