Tokyo, 105-7537,
Japan
SoftBank Group Technographics
SoftBank Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SoftBank Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 59721 SoftBank Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SoftBank Group has purchased the following applications: Contentsquare for Customer Experience in 2020, Amazon EC2 for Application Hosting and Computing Services in 2018, Oracle IoT Cloud for IoT Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SoftBank Group is running and its propensity to invest more and deepen its relationship with Contentsquare , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SoftBank Group revenues, which have grown to $42.23 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SoftBank Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SoftBank Group Tech Stack and Enterprise Applications
SoftBank Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Contentsquare | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, SoftBank Group implemented Contentsquare on its website. The deployment is positioned as a Customer Experience web analytics implementation, with Contentsquare instrumented to capture page-level behavioral signals and user journey data across the corporate website.
Configuration uses core Customer Experience capabilities commonly provided by Contentsquare, including session replay, heatmaps, zone-based engagement metrics, and journey and funnel analysis to support behavioral segmentation and UX diagnostics. Operational scope is centered on web and digital product workflows, with ownership oriented to digital product and marketing teams, and governance implemented through front-end tagging, data capture rules, and phased rollout across site pages to manage collection and privacy controls.
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Data Management Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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SoftBank Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, SoftBank Group deployed Amazon EC2 for Application Hosting and Computing Services to support compute infrastructure for its public website. The Amazon EC2 implementation provided elastic virtual servers and instance families for on demand provisioning, instance sizing, and lifecycle management aligned with web hosting workloads.
The deployment used core AWS compute capabilities including security groups, virtual private networking, and identity and access management to enforce access and network controls for website tiers. Operational scope centered on website infrastructure and the IT operations teams responsible for provisioning and site reliability, and governance emphasized cloud provisioning policies and role based access controls. Deployment patterns for Amazon EC2 commonly include automation for instance provisioning and scaling using orchestration and infrastructure as code to standardize runbook procedures.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Backup as a Service (BaaS) | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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SoftBank Group Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle IoT Cloud | IoT Platform | Internet of Things | n/a | 2017 | 2018 |
In 2017 SoftBank Group deployed Oracle IoT Cloud to power its Mobility as a Service offering. Oracle IoT Cloud is used as an IoT Platform by SoftBank Group to centralize device connectivity and telemetry for mobility assets.
The Oracle IoT Cloud deployment is structured as a cloud hosted IoT Platform, providing device provisioning and lifecycle management, telemetry ingestion, real time event processing, and dashboarding for operational visibility. Functional capabilities implemented align with standard IoT Platform workflows, including device management, rules and policy orchestration, streaming data processing, and analytics instrumentation to support mobility operations.
SoftBank integrated Oracle IoT Cloud with Oracle’s cloud services for backend processing and analytics, enabling event routing and data persistence within the Oracle cloud ecosystem. Operational coverage centers on SoftBank’s Mobility as a Service business, applying IoT data to fleet monitoring, service orchestration, and operational decision making across mobility teams.
Governance focused on centralized IoT management and operational workflows, standardizing device onboarding, telemetry schemas, and event handling procedures to support service delivery. SoftBank benefits from Oracle’s cloud services through use of the Oracle IoT Cloud Service, with the implementation emphasizing platform level device orchestration and analytics driven operational control.
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IT Decision Makers and Key Stakeholders at SoftBank Group
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Apps Being Evaluated by SoftBank Group Executives
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