Soma
11215 Metro Parkway,
Fort Myers, 33966, FL,
United States
Fort Myers, 33966, FL,
United States
1 866-768-7662
Retail
Soma Technographics
Soma Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Soma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2300 Soma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Soma has purchased the following applications: Amazon Pay for Payment Processing in 2021, Oracle Endeca for Analytics and BI in 2018, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Soma is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Oracle , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Soma revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Soma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Soma Tech Stack and Enterprise Applications
Soma ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Soma implemented Amazon Pay on its website. The deployment integrates Amazon Pay into Soma's Payment Processing environment on soma.com, using Amazon Web Services (AWS) infrastructure to support online checkout payment flows for the retail business.
The implementation integrated Amazon Pay client-side payment widgets and server-side payment authorization APIs into the ecommerce checkout path, enabling tokenization and card on file reference handling consistent with Payment Processing workflows. Configuration work covered embedding Amazon Pay buttons, mapping authorization responses into Soma's order processing pipeline, and validating payment session state transitions. The integration also implemented payment callback handling and standardized error and decline flows for the checkout orchestration.
Operational coverage focused on Soma's digital commerce channel in the United States, impacting ecommerce operations, payments, finance, and customer service teams. Payment authorizations and settlement events were mapped into Soma's order management and financial reconciliation processes, with payment event routing to customer support for dispute and refund workflows.
Governance established clear ownership for transactional workflows between ecommerce product managers and finance, and introduced updated procedures for payment reconciliation, chargeback handling, and settlement verification. The rollout was applied to the public soma.com storefront following standard Payment Processing integration patterns and Amazon Pay platform guidance.
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Soma Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Endeca | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018 Soma implemented Oracle Endeca on its public website, deploying Oracle Endeca as an Analytics and BI solution to drive product discovery and guided navigation for online shoppers. The implementation focused on search and discovery capabilities native to Oracle Endeca, including faceted search, relevance tuning, and index-driven guided navigation across catalog content.
Configuration work emphasized indexing product catalog attributes and site content, along with merchandising rule sets and relevance profiles that are typical for Oracle Endeca implementations. The deployment included an indexed search layer and API endpoints that surface ranked results and navigation facets to the storefront while supporting content enrichment for product pages.
The Oracle Endeca implementation was integrated with Soma s ecommerce storefront and product catalog workflows to centralize discovery logic and merchandising controls. Operational coverage centered on the online storefront, with ongoing operational responsibilities placed with ecommerce and merchandising teams for rule management and relevance tuning.
Governance included structured control of merchandising rule sets and search relevance processes, with iterative tuning managed by merchandising and site operations. Oracle Endeca serves as the primary Analytics and BI platform for onsite discovery functions, enabling Soma to manage search behavior and product navigation through configuration and operational governance rather than code changes.
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Soma Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Soma implemented Cisco Webex Meetings as its Audio Video and Web Conferencing capability on the corporate website. Cisco Webex Meetings is deployed as the customer-facing web meeting layer for soma.com, enabling embedded meeting access and browser-based join flows without requiring separate client installation. The vendor for the deployment is Cisco Systems and the application name Cisco Webex Meetings is used throughout the public-facing site.
The implementation uses standard Webex functional modules including scheduled and ad-hoc video conferencing, screen sharing, in-meeting recording, participant management, and meeting controls. Configuration work emphasized web embedding and browser-native meeting joins, session security settings, and meeting policy configuration consistent with Audio Video and Web Conferencing platforms. Cisco Webex Meetings is configured to support both externally hosted customer sessions invoked from the website and internal collaboration sessions initiated from corporate endpoints.
Deployment follows a cloud-hosted SaaS delivery model using Cisco Webex infrastructure, with the Webex application surfaced on soma.com as embedded meeting endpoints. Administration and governance are centralized within the Webex management plane for license and seat administration, meeting policy enforcement, and control of site-based meeting endpoints. Operational scope includes customer-facing interactions through the website and internal corporate communications across Soma’s corporate environment.
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Soma eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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Soma CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Engagement, Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Soma ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Incident Management | ITSM |
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2021 | 2021 |
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Soma IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Soma CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Soma
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Soma Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Soma IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Soma digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Soma Technographics
Soma is a Retail organization based in United States,
with around 2300 employees and annual revenues of $500.0 million.
Soma operates a diverse technology stack with applications such as
Amazon Pay, Oracle Endeca and Cisco Webex Meetings,
covering areas like Payment Processing, Analytics and BI and Audio Video and Web Conferencing.
Soma has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Oracle and Cisco Systems.
Soma recently adopted applications including
Bambuser Video Commerce in 2023, Slack Connect in 2022 and Microsoft Azure Cloud Services in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Soma’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Soma’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Soma technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.