Mumbai, 400064,
India
Sonyliv India Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sonyliv India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1252 Sonyliv India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sonyliv India has purchased the following applications: Kenscio Predictive Analytics for Analytics and BI in 2020, Kenscio CDXP for Customer Experience, Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sonyliv India is running and its propensity to invest more and deepen its relationship with Kenscio , Conviva , AcuityAds or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sonyliv India revenues, which have grown to $671.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sonyliv India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kenscio | Legacy | Kenscio Predictive Analytics | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Sonyliv India implemented Kenscio Predictive Analytics to support email-marketing and retention programs. The deployment was positioned within Analytics and BI to deliver predictive subject-line recommendations and campaign-level analytics for content promotion. Work targeted India subscriber segments and marquee content campaigns.
Kenscio Predictive Analytics was configured for segmentation, A/B testing, subject-line prediction, inbox deliverability monitoring, and campaign reporting. Functional modules included automated segmentation rules, multivariate subject-line testing, deliverability diagnostics, and dashboards for open, click, and conversion metrics. Predictive models produced subject-line recommendations and send-time suggestions that were fed into the email campaign engine to automate send strategies.
Integrations connected Kenscio Predictive Analytics outputs to the email delivery workflows and website analytics to enable attribution of email-driven traffic and on-site engagement. Operational scope covered marketing and retention teams in India, with governance established around testing protocols, deliverability remediation, and campaign tagging for content-level measurement. Case materials report that campaigns, notably for the Scam 1992 title, raised open rates to approximately 41 percent and doubled website traffic, outcomes attributed to analytics-driven subject-line testing and segmentation using Kenscio Predictive Analytics.
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kenscio | Legacy | Kenscio CDXP | Customer Experience, Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020 Sonyliv India deployed Kenscio CDXP to support CRM led email programs and audience segmentation. The deployment emphasized Customer Experience,Customer Data Platform capabilities to run targeted email segmentation, A/B testing and content optimization around promotional content including the Scam 1992 campaign, establishing a focused email marketing use case in India.
Kenscio CDXP was configured to operate as an email campaign orchestration and segmentation layer, leveraging audience segmentation rules, multivariate A/B testing and content optimization workflows to improve inbox placement and engagement. Functional capabilities implemented included targeted segmentation, test and learn experimentation, dynamic content personalization and inbox placement optimization, reflecting typical Customer Experience and Customer Data Platform workflows.
Operational scope covered Sonyliv marketing and CRM teams executing campaign level orchestration for promotional and content driven pushes across the India subscriber base. Campaign execution processes were centralized in the Kenscio CDXP environment, with governance applied to testing cadence, content approval and segmentation criteria to ensure consistent inbox targeting and deliverability hygiene.
Outcomes reported from the engagement include email open rates rising to around 41 percent and a corresponding increase in website traffic tied to the campaign activity. These results were presented as part of the CRM and email marketing use case for Sonyliv in India using Kenscio CDXP.
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2024 | 2024 |
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