List of Kenscio CDXP Customers
Bengaluru, 560071,
India
Since 2010, our global team of researchers has been studying Kenscio CDXP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kenscio CDXP for Customer Experience, Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kenscio CDXP for Customer Experience, Customer Data Platform include: Sonyliv India, a India based Media organisation with 1252 employees and revenues of $671.0 million, Zepto, a India based Retail organisation with 5000 employees and revenues of $540.0 million, Bookmyshow, a India based Leisure and Hospitality organisation with 1435 employees and revenues of $168.0 million and many others.
Contact us if you need a completed and verified list of companies using Kenscio CDXP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Kenscio CDXP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bookmyshow | Leisure and Hospitality | 1435 | $168M | India | Kenscio | Kenscio CDXP | Customer Experience,Customer Data Platform | 2024 | n/a |
In 2024, Bookmyshow implemented Kenscio CDXP as part of a CRM and email marketing initiative in India using the Customer Experience,Customer Data Platform capabilities of the solution. The engagement targeted reducing spam complaints and stabilizing domain performance while integrating Kenscio CDXP with Bookmyshow's customer data platform.
Kenscio CDXP was configured to enforce frequency limits, apply database suppression logic, and execute real-time optimizations to message selection and sending cadence. These capabilities were implemented inside Kenscio CDXP to centralize campaign orchestration, deliverability controls, and suppression management under the Customer Experience,Customer Data Platform framework.
Integration work connected Kenscio CDXP to Bookmyshow's CDP to enable near real-time suppression and frequency decisions driven by CDP signals. Operational ownership was with marketing and CRM campaign teams in India, covering inbox placement monitoring, campaign scheduling, and domain reputation stabilization.
Governance changes included codifying suppression lists and frequency capping policies and instrumenting real-time optimization rules within campaign workflows, improving inbox placement and campaign stability. The vendor case study reports reduced spam complaints and stabilized domain performance as direct outcomes of the Kenscio CDXP implementation.
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Sonyliv India | Media | 1252 | $671M | India | Kenscio | Kenscio CDXP | Customer Experience,Customer Data Platform | 2020 | n/a |
In 2020 Sonyliv India deployed Kenscio CDXP to support CRM led email programs and audience segmentation. The deployment emphasized Customer Experience,Customer Data Platform capabilities to run targeted email segmentation, A/B testing and content optimization around promotional content including the Scam 1992 campaign, establishing a focused email marketing use case in India.
Kenscio CDXP was configured to operate as an email campaign orchestration and segmentation layer, leveraging audience segmentation rules, multivariate A/B testing and content optimization workflows to improve inbox placement and engagement. Functional capabilities implemented included targeted segmentation, test and learn experimentation, dynamic content personalization and inbox placement optimization, reflecting typical Customer Experience and Customer Data Platform workflows.
Operational scope covered Sonyliv marketing and CRM teams executing campaign level orchestration for promotional and content driven pushes across the India subscriber base. Campaign execution processes were centralized in the Kenscio CDXP environment, with governance applied to testing cadence, content approval and segmentation criteria to ensure consistent inbox targeting and deliverability hygiene.
Outcomes reported from the engagement include email open rates rising to around 41 percent and a corresponding increase in website traffic tied to the campaign activity. These results were presented as part of the CRM and email marketing use case for Sonyliv in India using Kenscio CDXP.
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Zepto | Retail | 5000 | $540M | India | Kenscio | Kenscio CDXP | Customer Experience,Customer Data Platform | 2024 | n/a |
In 2024 Zepto deployed Kenscio CDXP to strengthen Customer Experience,Customer Data Platform capabilities for its CRM and email marketing operations in India, targeting quick commerce customer engagement needs. The engagement centered on delivering higher email deliverability and engagement through platform-level orchestration of messaging and data, using Kenscio CDXP as the central application.
Kenscio CDXP configuration combined a Customer Data Platform backbone with integrated SMTP routing and real-time monitoring to manage deliverability and campaign execution. The implementation leveraged CDP-aligned capabilities such as unified customer profiles, audience segmentation, and campaign orchestration to support targeted email workflows and to operationalize deliverability heuristics and suppression controls.
Integrations focused explicitly on SMTP, a Customer Data Platform component, and real-time monitoring, enabling end to end message flow visibility and immediate corrective actions for inbox placement. Operational coverage was concentrated on the CRM and email marketing function across Zepto in India, increasing the size of the active database and improving engagement signals used by campaign logic.
Governance centered on real-time deliverability monitoring and operational controls within the Kenscio CDXP environment, aligning campaign operations with inbox placement metrics. As reported by the Kenscio case study, the deployment achieved up to 99% deliverability and a 33% open rate, and drove higher active DB size, click through rate and customer retention for Zepto.
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