Woodland Hills, 91364, CA,
United States
Sorella Wax Bar Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sorella Wax Bar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 470 Sorella Wax Bar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sorella Wax Bar has purchased the following applications: GrooveCM for CRM in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sorella Wax Bar is running and its propensity to invest more and deepen its relationship with GrooveCM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sorella Wax Bar revenues, which have grown to $118.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sorella Wax Bar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GrooveCM | Legacy | GrooveCM | CRM | CRM | n/a | 2023 | 2023 |
In 2023, Sorella Wax Bar implemented GrooveCM as a CRM to host its customer-facing site and to manage online booking and lead capture for its Woodland Hills salon in the United States. This deployment positions GrooveCM as the primary CRM for customer acquisition and appointment management at the site level.
The implementation uses GroovePages for site and page hosting as evidenced by the site footer stating Built with GroovePages, and it is likely complemented by GrooveMail and GrooveCRM for list management and lead capture workflows. Configuration aligned to CRM functional workflows includes customer-facing booking forms, lead capture forms embedded on site pages, contact record creation, list segmentation and basic email marketing automation consistent with GrooveCM CRM capabilities.
Operational coverage is centered on marketing, front-desk booking and salon operations for the Woodland Hills location, with the GrooveCM deployment serving as the unified interface for online booking and customer communications. Governance and day to day management appear to be handled within the salon’s marketing and operations teams, using GroovePages for content delivery and GrooveMail/GrooveCRM for ongoing list and contact management within the GrooveCM CRM environment.
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