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Sorella Wax Bar Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GrooveCM Legacy GrooveCM CRM CRM n/a 2023 2023
In 2023, Sorella Wax Bar implemented GrooveCM as a CRM to host its customer-facing site and to manage online booking and lead capture for its Woodland Hills salon in the United States. This deployment positions GrooveCM as the primary CRM for customer acquisition and appointment management at the site level. The implementation uses GroovePages for site and page hosting as evidenced by the site footer stating Built with GroovePages, and it is likely complemented by GrooveMail and GrooveCRM for list management and lead capture workflows. Configuration aligned to CRM functional workflows includes customer-facing booking forms, lead capture forms embedded on site pages, contact record creation, list segmentation and basic email marketing automation consistent with GrooveCM CRM capabilities. Operational coverage is centered on marketing, front-desk booking and salon operations for the Woodland Hills location, with the GrooveCM deployment serving as the unified interface for online booking and customer communications. Governance and day to day management appear to be handled within the salon’s marketing and operations teams, using GroovePages for content delivery and GrooveMail/GrooveCRM for ongoing list and contact management within the GrooveCM CRM environment.
IT Decision Makers and Key Stakeholders at Sorella Wax Bar
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Sorella Wax Bar Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Sorella Wax Bar Technographics

Sorella Wax Bar is a Leisure and Hospitality organization based in United States, with around 470 employees and annual revenues of $118.0 million.

Sorella Wax Bar operates a diverse technology stack with applications such as GrooveCM, covering areas like CRM.

Sorella Wax Bar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GrooveCM.

Sorella Wax Bar recently adopted applications including GrooveCM in 2023, highlighting its ongoing modernization strategy.

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