Berlin, 10115,
Germany
SoundCloud Technographics
SoundCloud Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SoundCloud and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 SoundCloud employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SoundCloud has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2021, Greenhouse ATS for Applicant Tracking System in 2019, Deepnote for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SoundCloud is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , Trolley or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SoundCloud revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SoundCloud intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SoundCloud Tech Stack and Enterprise Applications
SoundCloud ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021, SoundCloud implemented Oracle Cloud ERP to centralize its ERP Financial capabilities across its multinational finance organization. The Oracle Cloud ERP deployment is positioned to support corporate finance, the Controller in Berlin, business unit finance leads, the SVP of Finance, the Director of Corporate Finance, and investor reporting workflows across offices in the US, Germany, and the UK.
The implementation focused on core ERP Financial modules and configuration typical for the category, including general ledger, accounts payable, accounts receivable, fixed assets, cash management and treasury, consolidation and financial reporting. Oracle Cloud ERP was configured to support the monthly financial close calendar, conversion of IFRS-based financial statements to US reporting packages for managerial use, budget to actual variance analysis, and strategic planning processes that require iterative stress testing and roll up of annual budgets.
Oracle Cloud ERP was integrated with Adaptive Insights as the planning tool and with existing reporting systems to improve internal management reporting, consistent with SoundCloud requirements to leverage Oracle Fusion and planning systems. The deployment also accounted for ESOP tracking and equity accounting workflows, with Shareworks used for ESOP pool tracking and provision of SBC compensation entries to feed into Oracle Cloud ERP for audit and 409a valuation purposes.
Governance and operational workflows were restructured to embed the Director of Corporate Finance and Controller into the ERP driven monthly close and forecasting cadence, and to support M&A due diligence and post close accounting integration activities. The program emphasized consolidated financial and non financial KPI roll ups for Executive Team and investor communications, and established system oriented controls and reporting responsibilities across finance leads and corporate finance to standardize the preparation of consolidated and consolidating financial results using Oracle Cloud ERP.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2024 | 2024 |
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SoundCloud HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, SoundCloud implemented Greenhouse ATS as its Applicant Tracking System and embedded Greenhouse ATS on its public careers pages. The deployment supported recruiting workflows for SoundCloud's 500 employee Professional Services organization based in Germany, using the website to publish roles and capture applicant data.
Configuration emphasized core Applicant Tracking System capabilities including job requisition management, multi-channel job posting, candidate tracking, interview scorecards, offer workflow, and reporting. Automation focused on candidate status transitions, interview scheduling coordination, and standardized evaluation scorecards tied to requisitions, with role-based permissions configured to control hiring approvals and requisition visibility for recruiters and hiring managers.
The implementation integrated Greenhouse ATS directly with the public careers site, positioning the application as the canonical applicant capture endpoint. Operational coverage centered on recruiting, hiring manager coordination, and HR administration in Germany, with processes designed to hand off selected candidates to HR for subsequent onboarding activities.
Governance and rollout emphasized standardized hiring stages, calibrated interview scoring, and recruiter-managed requisition templates to enforce consistent evaluation and approval workflows. Ownership of day to day operations and configuration rested with internal talent acquisition and HR operations teams, with adoption driven by site-embedded career page integration and configured recruiter workflows.
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SoundCloud Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deepnote | Legacy | Deepnote | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023 SoundCloud implemented Deepnote to strengthen collaborative analytics within its Data & Insights team, using the application to support Analytics and BI workloads across product and business domains. The rollout targeted Europe first and expanded usage from about 30 to approximately 100 users within months, signaling rapid adoption among analysts and stakeholder consumers.
The implementation centered on shared notebooks and collaborative workspaces in Deepnote, enabling exploratory analysis and production of stakeholder facing notebooks. Configuration emphasized common workspace templates, standard notebook structures, and interactive analysis capabilities to make analyses reproducible and easier to hand off between product analytics and business intelligence users.
Deepnote was integrated with BigQuery and Looker to connect exploratory notebooks to the enterprise data warehouse and to surface analytical outputs alongside existing dashboards. These integrations enabled analysts to query BigQuery directly from notebooks and to reference Looker content for context, supporting cross functional workflows between data engineers, analysts, and business stakeholders.
Governance focused on access controls, notebook versioning, and a staged rollout through the Data & Insights team to broaden usage into adjacent product and business units. The stated outcomes included increased visibility of analyses and faster time to insight for stakeholder requests, achieved through shared, reproducible notebooks in Deepnote and tighter connections to BigQuery and Looker.
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SoundCloud Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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SoundCloud CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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SoundCloud EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2019 | 2019 |
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SoundCloud ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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SoundCloud TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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SoundCloud PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2025 | 2025 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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Test Automation Platform | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2013 | 2013 |
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SoundCloud IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Database Management, Open-Source Database | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at SoundCloud
Apps Being Evaluated by SoundCloud Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-04-28 | SoundCloud | Evaluated | Greenhouse | Greenhouse ATS | Applicant Tracking System | HCM |