SXSW
1400 Lavaca Street Suite 1100,
Austin, 78701, TX,
United States
Austin, 78701, TX,
United States
1 512-467-7979
Leisure and Hospitality
SXSW Technographics
SXSW Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SXSW and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 SXSW employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SXSW has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Hubspot CRM for CRM in 2018, Intuit Mailchimp Mandrill for Transactional Email in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SXSW is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , 24/7 Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SXSW revenues, which have grown to $142.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SXSW intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SXSW Tech Stack and Enterprise Applications
SXSW Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, SXSW implemented Zoom to support virtual session delivery and attendee engagement on its public website. Zoom functions as the Audio Video and Web Conferencing platform embedded on sxsw.com to publish live sessions, speaker panels, attendee Q and A, and session recordings, leveraging standard Zoom capabilities such as video meetings, webinar style broadcasts, screen sharing, and recording.
The deployment centers on embedding Zoom meeting join links and embedded meeting frames into event program pages, enabling audiences to access sessions directly from the SXSW website. Operational responsibility is aligned with event programming and production teams who configure session hosts, meeting credentials, and scheduling inside Zoom while the website content management system orchestrates public session listings and access.
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Event Management | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2013 | 2014 |
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SXSW CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, SXSW implemented Hubspot CRM on their website, deploying the cloud SaaS Hubspot CRM to centralize web driven contact capture and outreach. The deployment established a single CRM instance to support marketing and attendee engagement workflows across the festival website.
Configuration emphasized core CRM capabilities common to event organizations, including contact and lead capture, web forms and behavioral tracking, contact lifecycle management, segmentation, and basic deal pipeline configuration for sponsorship and vendor interactions. The Hubspot CRM implementation included marketing automation workflows and record enrichment rules to maintain consistent contact profiles.
Integrations were executed at the website layer using embedded tracking scripts and form submission flows, feeding contact records and behavioral events into the CRM for automated nurturing and personalized communications. Operational coverage focused on marketing, ticketing related outreach, and attendee services that depend on web driven lead capture and contact management.
Governance centered on centralized contact data stewardship within marketing, with role based access controls, configured workflows for lead routing and contact lifecycle transitions, and event driven automation to support registration and post event follow up. The implementation positioned Hubspot CRM as the authoritative contact and engagement system for SXSW’s web sourced interactions.
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CRM | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2021 | 2021 |
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SXSW PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2014 | 2014 |
In 2014, SXSW implemented Intuit Mailchimp Mandrill to provide Transactional Email capabilities for its website. The implementation focused on site driven messaging for event registration and user lifecycle communications, integrating Intuit Mailchimp Mandrill with the SXSW web platform to handle transactional sends such as registration confirmations, ticketing and account notifications.
Configuration centered on transactional templates, API driven send calls and deliverability monitoring provided by Intuit Mailchimp Mandrill, with message routing and template versioning managed alongside the website codebase. Governance emphasized template control and sending policies to support event driven workflows, typically coordinated between web operations and communications teams to ensure operational continuity for SXSW website communications.
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SXSW IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at SXSW
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by SXSW Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SXSW IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SXSW digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SXSW Technographics
SXSW is a Leisure and Hospitality organization based in United States,
with around 500 employees and annual revenues of $142.0 million.
SXSW operates a diverse technology stack with applications such as
Zoom, Hubspot CRM and Intuit Mailchimp Mandrill,
covering areas like Audio Video and Web Conferencing, CRM and Transactional Email.
SXSW has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, HubSpot and Intuit.
SXSW recently adopted applications including
PubMatic in 2022, Index Exchange in 2022 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SXSW’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SXSW’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SXSW technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.