Jonesboro, 72401, AR,
United States
Southern Marketing Affiliates Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Southern Marketing Affiliates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 Southern Marketing Affiliates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Southern Marketing Affiliates has purchased the following applications: Epicor Prophet 21 for Distribution ERP in 2018, White Cup BI for Analytics and BI in 2013, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Southern Marketing Affiliates is running and its propensity to invest more and deepen its relationship with Epicor , NewBook , White Cup or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Southern Marketing Affiliates revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Southern Marketing Affiliates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epicor | Legacy | Epicor Prophet 21 | Distribution ERP | ERP Services and Operations | n/a | 2018 | 2018 |
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Real Estate Property Management | ERP Services and Operations |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| White Cup | Legacy | White Cup BI | Analytics and BI | Analytics and BI | n/a | 2013 | 2013 |
In 2013, Southern Marketing Affiliates implemented White Cup BI to provide territory managers with ship-to level sales visibility and to support sales, inventory, and finance reporting across its U.S. agricultural parts distribution operations. White Cup BI is categorized as Analytics and BI and was positioned as a centralized reporting and decision support platform to accelerate daily sales reporting and operational analysis.
The deployment emphasized configured reporting and dashboarding capabilities, including ship-to level sales reports, inventory status views, and finance-oriented reconciliations, with a daily reporting cadence to support faster decision-making by sales and operations teams. Operational scope covered territory managers and the sales, inventory, and finance functions across SMA’s U.S. distribution network, and governance focused on standardized report definitions and a consistent daily report process. The vendor case study notes that SMA has used White Cup BI for over a decade and that the 2013 implementation year is an estimate based on that longevity statement, and the case study explicitly attributes faster daily reports and improved sales decision-making to the White Cup BI deployment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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