Collegedale, 37315-1505, TN,
United States
Southern Massage Technographics
Southern Massage Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Southern Massage and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2 Southern Massage employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Southern Massage has purchased the following applications: Moodle LMS for Learning and Development in 2017, Technolutions Slate for Admissions and Enrollment Management in 2019, Rocket.chat for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Southern Massage is running and its propensity to invest more and deepen its relationship with Moodle , Technolutions , Rocket.chat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Southern Massage revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Southern Massage intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Southern Massage Tech Stack and Enterprise Applications
Southern Massage HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Moodle | Legacy | Moodle LMS | Learning and Development | HCM | n/a | 2017 | 2017 |
In 2017, Southern Massage implemented Moodle LMS on their website southern.edu to provide web hosted training and client education. The Moodle LMS deployment serves as the primary Learning and Development application for the two person professional services firm, configured for course enrollment, content delivery, and assessment workflows. Deployment architecture is based on an integrated site installation of Moodle LMS accessible through southern.edu, with local administrative control and content management retained by the organization.
Functional modules implemented include course management, quiz and assessment engines, resource and file hosting, user role management, gradebook tracking, and basic reporting, reflecting standard Learning and Development capabilities of Moodle LMS. Operational responsibility and governance are handled by the internal two person team, with content creation, enrollment management, and user administration executed by staff to support both internal staff training and client facing instruction. Rollout was managed internally with iterative course publication and enrollment management through the website.
|
Southern Massage ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Technolutions | Legacy | Technolutions Slate | Admissions and Enrollment Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Southern Massage implemented Technolutions Slate for Admissions and Enrollment Management. Technolutions Slate is deployed on the company website to publish application forms and capture applicant interactions. The deployment centralizes web based admissions intake and prospect communications for the organization's admissions function.
Implementation emphasized web form publishing, application workflow automation, prospect tracking and event registration capabilities consistent with Admissions and Enrollment Management systems. Embedded Slate forms and applicant pages collect structured applicant data and route records into Slate workflows to support online submission and staged review processes. Governance and configuration are managed by the small internal team, with scope limited to the organization’s website presence and core admissions operations.
|
Southern Massage AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Southern Massage deployed Rocket.chat as its web-based conversational interface, using Rocket.chat within the Chatbots and Conversational AI category to provide live web chat on its public website. The deployment is explicitly implemented on the southern.edu website, positioning Rocket.chat as the front-line channel for site visitor conversations and inquiries.
The implementation emphasizes the Rocket.chat embedded web client and core conversational workflows common in the Chatbots and Conversational AI category, including real-time messaging, channel and direct message handling, message history, file attachments, and canned response or automated greeting functionality. Configuration work centers on the web chat widget, client-side embedding, admin moderation settings, and message persistence to support ongoing web interactions.
Operational coverage is limited to the company website and United States based operations, with administration and content moderation handled internally by Southern Massage staff. No external systems or third party integrations are documented in the source notes, so governance focuses on in-application user and channel management, message moderation policies, and basic operational procedures for the embedded Rocket.chat client.
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2022 | 2022 |
|
Southern Massage Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2014 | 2014 |
|
|
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
Southern Massage Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2018 | 2018 |
|
|
|
|
|
Web Content Management | Content Management |
|
2015 | 2015 |
|
Southern Massage CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Donor and Fundraising Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Southern Massage IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Southern Massage
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Southern Massage Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-05-15 | Southern Massage | Evaluated | Blackbaud | Blackbaud Raiser Edge NXT | Donor and Fundraising Management | CRM |
| 2025-03-20 | Southern Massage | Evaluated | Akamai | Akamai CDN | Content Delivery Network | IaaS |