Fort Lauderdale, 33316, FL,
United States
Southern Spokes Motorsports Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Southern Spokes Motorsports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Southern Spokes Motorsports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Southern Spokes Motorsports has purchased the following applications: GoDaddy for Application Hosting and Computing Services in 2015, Microsoft 365 for Collaboration in 2015, DMS Navigator for Dealership Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Southern Spokes Motorsports is running and its propensity to invest more and deepen its relationship with GoDaddy , Bluehost , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Southern Spokes Motorsports revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Southern Spokes Motorsports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dealer Management Services | Legacy | DMS Navigator | Dealership Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Southern Spokes Motorsports implemented DMS Navigator from Dealer Management Services as its primary Dealership Management application. The deployment established a single vendor platform to support core dealer operations for a small, 15-employee motorcycle retail business in the United States.
DMS Navigator was configured to address typical Dealership Management capabilities, including inventory management, sales processing and point of sale, service scheduling, parts management, customer records and basic financial reporting. Configuration emphasized compact data models and streamlined workflows appropriate for an independently operated Harley-Davidson dealer to reduce administrative overlap and centralize vehicle and customer information.
Separately, Dealer Spike was engaged to rebuild Southern Spokes' online presence with integrated Search Engine Optimization and Search Engine Marketing to drive year-round organic and paid traffic for its Desperado, Hideout and Taboo Harley-Davidson locations, a U.S.-based digital marketing engagement. The case study reported double-digit increases in clicks and CTRs between Dec 2023 and May 2024, reflecting improved digital lead volume during the period.
Operational rollout prioritized front-office and service desk users, with configuration and training scaled for a small staff to support sales, service and parts workflows. Governance adjustments focused on centralized vehicle and customer record stewardship and simplified transaction workflows to align back-office reconciliation with dealership operations.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2025 | 2025 |
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