List of DMS Navigator Customers
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Since 2010, our global team of researchers has been studying DMS Navigator customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased DMS Navigator for Dealership Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using DMS Navigator for Dealership Management include: Grupo Saga Brazil, a Brazil based Automotive organisation with 5200 employees and revenues of $1.80 billion, Grupo Urca Brazil, a Brazil based Automotive organisation with 700 employees and revenues of $200.0 million, Southern Spokes Motorsports, a United States based Automotive organisation with 15 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using DMS Navigator, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The DMS Navigator customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Grupo Saga Brazil | Automotive | 5200 | $1.8B | Brazil | Dealer Management Services | DMS Navigator | Dealership Management | 2021 | n/a |
In 2021 Grupo Saga Brazil implemented DMS Navigator within the Dealership Management category. The group's public site displays Desenvolvido pela DEALERSPACE and the vendor lists CRM Vendas e Pós-vendas and Sites Automotivos as core offerings, which supports an inference that website and CRM modules for sales and post-sales were central to the deployment.
The DMS Navigator implementation concentrated on site-driven digital sales and CRM capabilities, configuring Sites Automotivos for lead capture and dealer storefront presentation, and CRM Vendas e Pós-vendas for sales pipeline management and post-sales customer engagement. Configuration work appears to have focused on mapping web leads into structured sales workflows, contact management, automated follow up for after-sales, and basic marketing orchestration.
Operational coverage included commercial sales, after-sales service, and marketing teams across Grupo Saga Brazil, with governance organized around centralized CRM process ownership and coordinated site content management to sustain digital sales channels. Grupo Saga reports improved site-driven conversions and digital sales outcomes following the DMS Navigator deployment, aligning the application DMS Navigator and the Dealership Management stack to commercial and post-sales functions.
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Grupo Urca Brazil | Automotive | 700 | $200M | Brazil | Dealer Management Services | DMS Navigator | Dealership Management | 2021 | n/a |
In 2021, Grupo Urca Brazil implemented DMS Navigator, a Dealership Management application. The deployment centralized website and CRM-led lead management across its dealership network in Brazil, reflecting vendor client page attribution and the Grupo Urca website footer showing the site was developed by DEALERSPACE.
Configuration and module use are reported or inferred from vendor materials to include Dealerspace suite components labeled CRM Vendas e Pós-vendas and Sites Automotivos, with configuration focused on CRM-driven lead capture, web-to-lead routing, and online lead handling workflows. DMS Navigator was instrumented to support sales and after-sales processes, aligning CRM case management and site-based lead ingestion with dealership sales operations.
Operational coverage emphasized sales and pós-vendas functions across Grupo Urca dealer locations in Brazil, with the public website integrated into the lead intake pipeline as evidenced by the site development attribution to DEALERSPACE. The implementation concentrated on centralizing lead management and harmonizing online lead handling across multiple retail sites rather than on named upstream system integrations.
Governance centered on standardizing lead assignment and follow-up workflows across the dealer network, with vendor customer testimonials cited for improved digital conversion and online lead handling as observed outcomes. The narrative positions Grupo Urca Brazil, DMS Navigator, and Dealership Management in a direct functional relationship supporting CRM-led sales and after-sales digital engagement.
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Southern Spokes Motorsports | Automotive | 15 | $3M | United States | Dealer Management Services | DMS Navigator | Dealership Management | 2023 | n/a |
In 2023 Southern Spokes Motorsports implemented DMS Navigator from Dealer Management Services as its primary Dealership Management application. The deployment established a single vendor platform to support core dealer operations for a small, 15-employee motorcycle retail business in the United States.
DMS Navigator was configured to address typical Dealership Management capabilities, including inventory management, sales processing and point of sale, service scheduling, parts management, customer records and basic financial reporting. Configuration emphasized compact data models and streamlined workflows appropriate for an independently operated Harley-Davidson dealer to reduce administrative overlap and centralize vehicle and customer information.
Separately, Dealer Spike was engaged to rebuild Southern Spokes' online presence with integrated Search Engine Optimization and Search Engine Marketing to drive year-round organic and paid traffic for its Desperado, Hideout and Taboo Harley-Davidson locations, a U.S.-based digital marketing engagement. The case study reported double-digit increases in clicks and CTRs between Dec 2023 and May 2024, reflecting improved digital lead volume during the period.
Operational rollout prioritized front-office and service desk users, with configuration and training scaled for a small staff to support sales, service and parts workflows. Governance adjustments focused on centralized vehicle and customer record stewardship and simplified transaction workflows to align back-office reconciliation with dealership operations.
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