Sporting Index
Gateway House,
London, SE11 4AP,
United Kingdom
London, SE11 4AP,
United Kingdom
44 20 7840-4046
Leisure and Hospitality
Sporting Index Technographics
Sporting Index Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sporting Index and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 264 Sporting Index employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sporting Index has purchased the following applications: Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2019, Zoom for Audio Video and Web Conferencing in 2020, FreshDesk Customer Support for Customer Support in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sporting Index is running and its propensity to invest more and deepen its relationship with Freshworks , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sporting Index revenues, which have grown to $19.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sporting Index intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sporting Index Tech Stack and Enterprise Applications
Sporting Index AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Sporting Index deployed Freshdesk Messaging (Formerly Freshchat) on its website to introduce real-time conversational capability for customer-facing interactions. The implementation sits in the Chatbots and Conversational AI category and was scoped to web-based customer engagement, placing Sporting Index Freshdesk Messaging (Formerly Freshchat) as the primary tool for online customer service and support functions.
The deployment was configured as an embedded website chat widget with standard Chatbots and Conversational AI capabilities, including automated message flows, canned responses, conversation history, agent handover, and routing rules to support live agents. Operational coverage is limited to the company website, and governance centered on configuring agent workflows, escalation rules, and message templates to align front-line customer support teams with scripted conversational pathways.
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Sporting Index Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Sporting Index deployed Zoom to add browser-based conferencing capability to its public website and internal collaboration toolkit. Sporting Index uses Zoom for Audio Video and Web Conferencing to support customer engagement and synchronous staff collaboration across its United Kingdom operations.
The implementation focused on embedding Zoom meeting and webinar capabilities directly on sportingindex.com, using browser audio and video, screen sharing and scheduled session orchestration to run live customer sessions and internal meetings. Zoom meeting controls, participant management and recording features were configured to align with web session workflows and customer access patterns.
Operational coverage includes customer support, operations and cross-functional teams, with governance centered on meeting access controls, scheduling policies and recording retention to meet corporate compliance requirements. The deployment integrates Zoom conferencing into the website experience, positioning Zoom as Sporting Indexs primary Audio Video and Web Conferencing application.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Sporting Index CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | FreshDesk Customer Support | Customer Support | CRM | n/a | 2017 | 2017 |
In 2017 Sporting Index implemented FreshDesk Customer Support on its website. The FreshDesk Customer Support deployment provided Sporting Index with a web based intake point for customer inquiries, consolidating site generated requests into a centralized ticketing workflow for the leisure and hospitality business. The implementation focused on Sporting Index's online customer service operations and the customer service team as the primary business function.
Configuration leveraged standard Customer Support functional modules common to the category, including ticketing, knowledge base, SLA management, automated routing, canned responses, and workflow rules for issue triage. FreshDesk Customer Support was configured to support agent queues, priority based routing, macros to standardize agent responses, and knowledge base articles to enable self service and deflection. These capabilities were aligned with typical customer support operational terminology and workflows.
The deployment surface was the Sporting Index website through an embedded support widget and web form, funneling web originated tickets into FreshDesk for handling by the customer service organization. Governance included role based access for agents, escalation workflows, and ticket lifecycle rules to assign ownership and manage resolution handoffs. The record reflects a web first Customer Support implementation using FreshDesk Customer Support to centralize Sporting Index's online support intake and agent workflows.
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Sporting Index ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Sporting Index PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Sporting Index IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Sporting Index
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Sporting Index Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sporting Index IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sporting Index digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sporting Index Technographics
Sporting Index is a Leisure and Hospitality organization based in United Kingdom,
with around 264 employees and annual revenues of $19.6 million.
Sporting Index operates a diverse technology stack with applications such as
Freshdesk Messaging (Formerly Freshchat), Zoom and FreshDesk Customer Support,
covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and Customer Support.
Sporting Index has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Freshworks and Zoom Video Communications.
Sporting Index recently adopted applications including
Slack Connect in 2022, Microsoft Clarity in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sporting Index’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sporting Index’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sporting Index technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.