New York, 10007, NY,
United States
Spotify USA Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Spotify USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4574 Spotify USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Spotify USA has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2021, Workday Absence Management for Absence and Leave Management in 2021, Sensor Tower for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Spotify USA is running and its propensity to invest more and deepen its relationship with Oracle , Workday , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Spotify USA revenues, which have grown to $5.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Spotify USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics NAV | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2021 | 2021 |
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Applicant Tracking System | HCM |
|
2019 | 2019 |
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Benefits Administration | HCM |
|
2021 | 2021 |
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Compensation Management | HCM |
|
2019 | 2020 |
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Core HR | HCM |
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2021 | 2021 |
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Learning and Development | HCM |
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2021 | 2021 |
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Offboarding | HCM |
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2021 | 2021 |
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Onboarding | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2021 | 2021 |
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Recruiting Chatbot | HCM |
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2022 | 2022 |
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Recruiting, Applicant Tracking System | HCM |
|
2021 | 2021 |
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Time and Attendance | HCM |
|
2021 | 2021 |
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Workforce Analytics | HCM |
|
2021 | 2021 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sensor Tower | Legacy | Sensor Tower | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Spotify USA implemented Sensor Tower as an Analytics and BI platform to support app performance and advertising intelligence across Europe and the United States. The initial scope concentrated on marketing and product teams, focusing on user acquisition and ad strategy optimization for Spotify’s mobile app channels.
Spotify USA uses Sensor Tower to surface app performance telemetry and advertising intelligence, leveraging the platform’s app store analytics, market intelligence, ad intelligence, creative analysis, and keyword performance capabilities typical of Sensor Tower. Sensor Tower is used as an Analytics and BI source for campaign diagnostics, competitor benchmarking, and creative testing, feeding structured insights into marketing and product decision cycles.
Configuration emphasized dashboards and reports tailored to paid user acquisition campaigns and organic discovery metrics, with instrumentation of store metadata and creative performance into planning workflows. Data from Sensor Tower is operationalized by UA managers, media buyers, and product managers to guide creative iteration, channel mix decisions, and competitive monitoring across regional teams in Europe and the US.
Governance was aligned under marketing and product analytics, instituting standardized reporting cadence, experiment tagging for creatives and keywords, and formal routing of intelligence into campaign planning and product prioritization. The Sensor Tower deployment positions Spotify USA’s Analytics and BI capability to support app-centric marketing and product functions through centralized competitive and advertising intelligence.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Collaboration | Collaboration |
|
2011 | 2011 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
|
2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2013 | 2013 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Incident Management | ITSM |
|
2020 | 2020 |
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IT Service Management | ITSM |
|
2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Governance, Risk and Compliance | TRM |
|
2013 | 2013 |
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Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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API Management | PaaS |
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2016 | 2016 |
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Robotic Process Automation | PaaS |
|
2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
|
2022 | 2022 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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Content Delivery Network | IaaS |
|
2013 | 2013 |
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Content Delivery Network | IaaS |
|
2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||