Rahway, 07065, NJ,
United States
Spruce Industries Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Spruce Industries and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Spruce Industries employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Spruce Industries has purchased the following applications: AspireIQ for Account Based Marketing in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019, Slack Connect for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Spruce Industries is running and its propensity to invest more and deepen its relationship with AspireIQ , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Spruce Industries revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Spruce Industries intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| AspireIQ | Legacy | AspireIQ | Account Based Marketing | CRM | n/a | 2021 | 2021 | In 2021, Spruce Industries implemented AspireIQ as an Account Based Marketing application on its website. The 30-employee distribution company deployed AspireIQ as a web-embedded SaaS instance to manage targeted account engagement and campaign orchestration across site touchpoints, positioning AspireIQ to centralize campaign workflows and capture first-party website engagement signals. The implementation emphasized configuring campaign orchestration, audience segmentation, content collaboration, and creator or partner engagement capabilities aligned with Account Based Marketing workflows. The deployment resides at the website layer to surface personalized content and route engagement events into internal marketing workflows, with operational ownership residing in the marketing function and coordination with sales for account prioritization, and governance focused on marketer-led content approval and campaign scheduling to operationalize account targeting. | |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 | ||
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Distribution ERP | ERP Services and Operations |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Product Information Management | eCommerce |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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