St Austell Brewery
63 Trevarthian Road, St. Austell,
Cornwall, PL25 4BY,
United Kingdom
Cornwall, PL25 4BY,
United Kingdom
n/a
Consumer Packaged Goods
St Austell Brewery Technographics
St Austell Brewery Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by St Austell Brewery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 St Austell Brewery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that St Austell Brewery has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2017, MHR People First Core HR for Core HR in 2025, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems St Austell Brewery is running and its propensity to invest more and deepen its relationship with Microsoft , MHR (formerly MidlandHR) , Exclaimer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing St Austell Brewery revenues, which have grown to $306.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for St Austell Brewery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
St Austell Brewery Tech Stack and Enterprise Applications
St Austell Brewery ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | NORRIQ | 2017 | 2018 |
In 2017, St Austell Brewery implemented Microsoft Dynamics NAV as an ERP Financial solution to restructure infrastructure and business processes and to support scalable growth. The deployment uses the Drink-IT industry solution on top of Microsoft Dynamics NAV and is hosted by NORRIQ in the cloud, a model chosen to facilitate implementation and ongoing maintenance.
The Microsoft Dynamics NAV deployment with Drink-IT was configured to deliver core ERP Financial capabilities including a fully integrated financial accounting system, a single integrated data model, enhanced management reporting, and automation of transactional workflows. The industry functionality explicitly targets wholesale complexity with built-in handling for taxes and duties, and it supports supply chain management and sales processes so that all business processes across the company are covered.
The program was organized into four implementation phases with planned go-lives staged over the subsequent two years, enabling incremental rollout and operational stabilization. Operational scope spans brewery operations, the companys pub estate and national and international trade channels, impacting finance, supply chain, sales and management reporting functions, and aiming to improve employee satisfaction, productivity, compliance and real-time access to management information as stated by the project sponsors.
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St Austell Brewery HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MHR (formerly MidlandHR) | Legacy | MHR People First Core HR | Core HR | HCM | n/a | 2025 | 2025 |
In 2025, St Austell Brewery implemented MHR People First Core HR. The independent brewer, drinks wholesaler and pub company with over 160 sites across the South West and a workforce of more than 2,500 year-round employees plus up to 500 seasonal hires selected the platform to modernise HR and payroll operations and centralise people administration.
The implementation configures MHR People First Core HR to deliver core employee record management, payroll rules and processing tailored to complex pay structures, branded recruitment templates and onboarding automation, and workforce performance reporting and analytics. Configurations emphasise flexible pay rules and candidate experience templates to support frequent new starters and diverse working patterns common in hospitality and retail operations.
People First is being deployed as a unified HR and payroll platform to consolidate HR administration, payroll execution and talent acquisition workflows for HR, payroll and people managers across the brewery, wholesale and pub business functions. The source does not specify third party integrations, the stated operational coverage explicitly targets recruitment, payroll, HR operations and workforce performance management across all South West sites and high seasonal hiring volumes.
MHR provided cross functional experts to articulate and tailor the solution, shaping configuration, recruitment templates and rollout governance in partnership with St Austell Brewery HR Operations. Leadership framed the decision as an investment in people and workforce capability, noting the platform’s flexibility and comprehensive capabilities to support recruitment, pay administration and insight driven decisions as the organisation grows.
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St Austell Brewery Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, St Austell Brewery implemented Microsoft 365 as a Collaboration platform and public site asset inspection confirms Microsoft 365 is referenced on their website. The implementation positions Microsoft 365 as the primary collaboration suite for employee productivity and external-facing web assets.
Microsoft 365 deployment appears to encompass core collaboration capabilities including Exchange Online for email, SharePoint Online for document management and intranet content, Microsoft Teams for chat and meetings, OneDrive for personal cloud storage, and Office desktop and online productivity apps. These modules are consistent with Collaboration category workflows for communication, document collaboration, meeting orchestration, and file synchronization.
Operationally the rollout is oriented toward enterprise collaboration across corporate functions, with tenant-level administration, identity and access management through the Microsoft 365 identity layer, and centralized provisioning of Office applications. Public evidence on the company website indicates Microsoft 365 components are part of St Austell Brewery's web and collaboration footprint, and governance is likely organized around Microsoft 365 tenant administration and standard collaboration usage policies.
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St Austell Brewery Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2017 | 2017 |
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St Austell Brewery CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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St Austell Brewery ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2016 | 2016 |
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St Austell Brewery IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at St Austell Brewery
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Finance Director | Director | Finance | |
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Head of Technology | Director | IT | |
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Financial Controller | Director | Finance | |
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Apps Being Evaluated by St Austell Brewery Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from St Austell Brewery IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the St Austell Brewery digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD St Austell Brewery Technographics
St Austell Brewery is a Consumer Packaged Goods organization based in United Kingdom,
with around 2500 employees and annual revenues of $306.0 million.
St Austell Brewery operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, MHR People First Core HR and Microsoft 365,
covering areas like ERP Financial, Core HR and Collaboration.
St Austell Brewery has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and MHR (formerly MidlandHR).
St Austell Brewery recently adopted applications including
MHR People First Core HR in 2025, GoDaddy in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of St Austell Brewery’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates St Austell Brewery’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete St Austell Brewery technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.