AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

STARZPLAY Data, Technology Stack, and Enterprise Applications
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AppsFlyer Legacy AppsFlyer Protect360 AML, Fraud and Compliance TRM n/a 2020 2020
In 2020 STARZPLAY implemented AppsFlyer Protect360 to protect user-acquisition campaigns and improve attribution for its MENA streaming app, aligning the deployment with marketing / user acquisition goals. AppsFlyer Protect360 was adopted as the anti-fraud and attribution module within STARZPLAYs broader AppsFlyer adoption in 2020, and the narrative centers on mobile attribution and campaign protection for the EMEA/MENA region. The implementation configured AppsFlyer Protect360 capabilities for real-time fraud detection and install attribution, with configuration focused on campaign-level signal ingestion, fraud rule sets, and channel-level attribution reporting. STARZPLAY used AppsFlyer Protect360 alongside AppsFlyer attribution features to instrument install events, map ad network parameters to internal campaign taxonomies, and surface protected attribution metrics to marketing dashboards. Operational coverage targeted STARZPLAYs user acquisition teams and campaign managers for the MENA streaming app, supporting cross-channel paid acquisition workflows and channel attribution reconciliation. The deployment emphasized attribution governance and campaign protection workflows, feeding normalized channel-level attribution into marketing planning and bid management processes. Governance was framed around centralized attribution and campaign-protection ownership within the marketing organization as part of the 2020 AppsFlyer adoption. Outcomes stated in vendor documentation include a reduction in cost per install by 15% and a 40% improvement in channel-level attribution accuracy after AppsFlyer Protect360 and the wider AppsFlyer implementation.
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Conviva Legacy Conviva Analytics and BI Analytics and BI n/a 2013 2013
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon API Gateway API Management PaaS n/a 2021 2021
Apps Development PaaS 2023 2023
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Applicant Tracking System HCM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2024 2024
Application Hosting and Computing Services IaaS 2023 2023
Application Hosting and Computing Services IaaS 2024 2024
Cloud Storage IaaS 2024 2024
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2013 2013
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2024 2024
Identity and Access Management (IAM) CyberSecurity 2024 2024
Secure Email Gateways (SEGs) CyberSecurity 2015 2015
Secure Sockets Layer (SSL) CyberSecurity 2016 2016
Secure Sockets Layer (SSL) CyberSecurity 2020 2020
Web Application Firewalls (WAF) CyberSecurity 2024 2024
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Artificial Intelligence Marketing AI-Powered Application 2024 2024
Chatbots and Conversational AI AI-Powered Application 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Data Platform CRM 2017 2017
Data Management Platform CRM 2024 2024
Digital Advertising Platform CRM 2024 2024
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2024 2024
Digital Advertising Platform CRM 2024 2024
Digital Advertising Platform CRM 2025 2025
Marketing Analytics CRM 2014 2014
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2023 2023
Marketing Analytics, Marketing Automation CRM 2023 2023
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2012 2012
Sales Automation, CRM, Sales Engagement CRM 2021 2021
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce Fraud Protection eCommerce 2023 2023
Personalization and Product Recommendations eCommerce 2017 2017
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Payment Processing ERP Financial Management 2022 2022
IT Decision Makers and Key Stakeholders at STARZPLAY
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by STARZPLAY Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD STARZPLAY Technographics

STARZPLAY is a Media organization based in United Arab Emirates, with around 300 employees and annual revenues of $101.0 million.

STARZPLAY operates a diverse technology stack with applications such as AppsFlyer Protect360, Conviva and Amazon API Gateway, covering areas like AML, Fraud and Compliance, Analytics and BI and API Management.

STARZPLAY has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as AppsFlyer, Conviva and Amazon Web Services (AWS).

STARZPLAY recently adopted applications including Xandr Invest (ex AppNexus DSP) in 2025, Amazon EC2 in 2024 and Telstra Cloud Infrastructure in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of STARZPLAY’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates STARZPLAY’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete STARZPLAY technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.