Dubai, 502301,
United Arab Emirates
STARZPLAY Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by STARZPLAY and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 STARZPLAY employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that STARZPLAY has purchased the following applications: AppsFlyer Protect360 for AML, Fraud and Compliance in 2020, Conviva for Analytics and BI in 2013, Amazon API Gateway for API Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems STARZPLAY is running and its propensity to invest more and deepen its relationship with AppsFlyer , Conviva , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing STARZPLAY revenues, which have grown to $101.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for STARZPLAY intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AppsFlyer | Legacy | AppsFlyer Protect360 | AML, Fraud and Compliance | TRM | n/a | 2020 | 2020 |
In 2020 STARZPLAY implemented AppsFlyer Protect360 to protect user-acquisition campaigns and improve attribution for its MENA streaming app, aligning the deployment with marketing / user acquisition goals. AppsFlyer Protect360 was adopted as the anti-fraud and attribution module within STARZPLAYs broader AppsFlyer adoption in 2020, and the narrative centers on mobile attribution and campaign protection for the EMEA/MENA region.
The implementation configured AppsFlyer Protect360 capabilities for real-time fraud detection and install attribution, with configuration focused on campaign-level signal ingestion, fraud rule sets, and channel-level attribution reporting. STARZPLAY used AppsFlyer Protect360 alongside AppsFlyer attribution features to instrument install events, map ad network parameters to internal campaign taxonomies, and surface protected attribution metrics to marketing dashboards.
Operational coverage targeted STARZPLAYs user acquisition teams and campaign managers for the MENA streaming app, supporting cross-channel paid acquisition workflows and channel attribution reconciliation. The deployment emphasized attribution governance and campaign protection workflows, feeding normalized channel-level attribution into marketing planning and bid management processes.
Governance was framed around centralized attribution and campaign-protection ownership within the marketing organization as part of the 2020 AppsFlyer adoption. Outcomes stated in vendor documentation include a reduction in cost per install by 15% and a 40% improvement in channel-level attribution accuracy after AppsFlyer Protect360 and the wider AppsFlyer implementation.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2013 | 2013 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon API Gateway | API Management | PaaS | n/a | 2021 | 2021 |
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Apps Development | PaaS |
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2023 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Applicant Tracking System | HCM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Artificial Intelligence Marketing | AI-Powered Application |
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2024 | 2024 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics, Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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