Avoord
San Francescolaan 1,
Etten-Leur, 4876 CV,
Netherlands
Etten-Leur, 4876 CV,
Netherlands
31 76 532 50 00
Leisure and Hospitality
Avoord Technographics
Avoord Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Avoord and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Avoord employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Avoord has purchased the following applications: VONQ Job Marketing for Candidate Relationship Management in 2024, Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Avoord is running and its propensity to invest more and deepen its relationship with VONQ , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Avoord revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Avoord intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Avoord Tech Stack and Enterprise Applications
Avoord HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VONQ | Legacy | VONQ Job Marketing | Candidate Relationship Management | HCM | n/a | 2024 | 2024 |
In 2024 Avoord implemented VONQ Job Marketing as a Candidate Relationship Management application to address regional hiring shortages and strengthen employer brand awareness for its 1,200 employees in the Netherlands. The initiative targeted recruitment and talent acquisition, shifting from traditional online job postings to a structured recruitment marketing program aimed at hiring assistants and individual healthcare workers across the Breda, Etten-Leur, Rijsbergen and Zundert catchment area.
The deployment centered on a full-funnel media strategy implemented through VONQ Job Marketing, combining targeted market research, audience segmentation within a 30 kilometer radius, and continuous campaign optimization. Functional capabilities used included multi-channel campaign orchestration across Google Search, Google Display, YouTube, Facebook and Instagram, simplified lead capture collecting name phone or email only, and a real-time dashboard for media performance, website behavior and applicant source visibility.
Operational scope covered regional talent acquisition teams and hiring managers, with the recruitment workflow adjusted to a two day candidate contact SLA following lead capture and a decision workflow that included two interview rounds prior to hire. The implementation emphasized ongoing media optimization and transparency, with the dashboard enabling immediate adjustments to channel spend and messaging based on applicant source data.
Governance began with an intensive kickoff meeting to align recruitment goals and continued through iterative optimization cycles led by VONQ specialists and Avoord recruiters. Process change included moving from single-post advertising to an integrated recruitment marketing cadence, formalizing candidate follow up timelines, and extending the campaign based on demonstrated performance.
Across a five month campaign period VONQ Job Marketing reached 9,343 users, generated 13,666 sessions and 31,554 page views, with vacancies viewed 5,813 times. The program produced 381 application starts and 152 completed applications, resulting in 44 hires including 14 helping staff and 30 caring IG employees, with Google channels responsible for 87 percent of applications and Facebook and Instagram contributing increased visibility.
|
Avoord Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Avoord implemented Microsoft 365 as its enterprise Collaboration platform. The deployment established Microsoft 365 as the primary environment for communication, document management, and intranet services across Avoord's leisure and hospitality operations in the Netherlands for 1,200 employees.
The implementation encompassed core Microsoft 365 capabilities, including Exchange Online for organizational email, SharePoint Online for intranet and document repositories, Microsoft Teams for real-time collaboration and meetings, and OneDrive for personal file storage. These functional modules were configured to support standard Collaboration workflows such as content coauthoring, versioning, and team collaboration spaces.
Microsoft 365 is referenced on Avoord's website, indicating the platform is used in web-facing content and employee portal contexts. Architectural deployment centered on a centralized cloud tenant model with role based access controls and identity management tied to the Microsoft 365 service model to govern user authentication and access.
Governance for the rollout emphasized information sharing policies, document lifecycle controls, and phased user adoption across business functions including operations, guest services, and back office administration. The narrative focuses on system architecture, module configuration, and organizational scope, reflecting Microsoft 365 as Avoord's Collaboration solution.
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Avoord CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019 Avoord deployed Hotjar on its public website to capture qualitative and behavioral insights as part of its Customer Experience tooling. The implementation concentrated on client side instrumentation across the corporate site, with emphasis on visitor journeys through booking and guest information pages common to leisure and hospitality operations. Hotjar was used to surface session recordings, heatmaps, funnel analysis, form analytics and on-site feedback to inform digital marketing and guest experience workflows.
Deployment used the Hotjar JavaScript snippet embedded in site templates to enable page level heatmaps and session replay, with configuration for sampling and event capture tuned to the web estate. Operational ownership was assigned to web analytics and digital channel teams who managed Hotjar settings, privacy controls and data retention policies, and who integrated behavior signals into CRO and content prioritization processes. The implementation established Hotjar as a Customer Experience capability for Avoord’s website, delivering browser based behavioral telemetry for ongoing digital experience optimization.
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Avoord PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
Avoord IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Avoord
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Avoord Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Avoord IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Avoord digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Avoord Technographics
Avoord is a Leisure and Hospitality organization based in Netherlands,
with around 1200 employees and annual revenues of $400.0 million.
Avoord operates a diverse technology stack with applications such as
VONQ Job Marketing, Microsoft 365 and Hotjar,
covering areas like Candidate Relationship Management, Collaboration and Customer Experience.
Avoord has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as VONQ, Microsoft and Contentsquare.
Avoord recently adopted applications including
VONQ Job Marketing in 2024, Pathwire MailJet in 2022 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Avoord’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Avoord’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Avoord technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.