City of Industry, 91789, CA,
United States
Straight Forward Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Straight Forward and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Straight Forward employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Straight Forward has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Five9 Cloud for Call Center in 2015, GoDaddy for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Straight Forward is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Five9 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Straight Forward revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Straight Forward intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Straight Forward deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment established Google Workspace as the core productivity and communication layer for the US based transportation firm, supporting email, document collaboration, and meeting workflows companywide. The implementation is referenced on the company website indicating active use of Google Workspace.
The Google Workspace (Formerly Google G-Suite) configuration leverages standard Collaboration capabilities including Gmail for corporate email, Google Drive and Shared Drives for file storage, Docs and Sheets for real time document collaboration, Calendar for scheduling, and Meet for video conferencing. Administration was consolidated in the Google Admin console with user provisioning, group management, access controls, and device and account security settings aligned to category expectations. These functional modules support synchronous and asynchronous workflows typical for a small to mid sized operations environment.
Operational coverage emphasizes core business functions such as operations and dispatch coordination, customer service, and back office administration where centralized email and shared document workflows are critical. Governance was oriented around standardized mailbox and shared drive structures, group based access controls, and administrative policies to reduce ad hoc file sharing and enforce consistent collaboration practices.
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Collaboration | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Five9 | Legacy | Five9 Cloud | Call Center | CRM | Direct from vendor | 2015 | 2015 |
In 2015, Straight Forward deployed Five9 Cloud as its Call Center solution to centralize customer contact handling for its transportation business. The deployment was a cloud-hosted implementation provisioned direct from vendor, designed to reduce on-premises telephony footprint and provide a managed contact routing platform.
Five9 Cloud was configured to support core Call Center capabilities typical of the category, including omnichannel inbound routing, automatic call distribution, interactive voice response, agent desktop functionality with screen pop and call control, outbound dialing modes, call recording, and reporting and analytics for supervisors. Configuration focused on contact routing logic, IVR call flows, agent skill groups, and supervisor dashboards to align with customer service and dispatch workflows.
Provisioning and governance were handled through vendor-led onboarding with tenant-level administration, role-based access controls, and supervisor consoles for operational oversight. Operational scope targeted Straight Forward customer service and dispatch functions, with process changes centered on standardizing contact handling workflows and agent routing policies under the Five9 Cloud environment.
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Call Center | CRM |
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2011 | 2012 |
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Marketing Automation | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018 Straight Forward implemented GoDaddy within Application Hosting and Computing Services to manage DNS and domain hosting for its corporate website. The deployment uses GoDaddy Premium DNS on https://www.straightforwardinginc.com/ as the authoritative DNS service for the public site.
GoDaddy Premium DNS configuration covers centralized DNS record sets, TTL controls, and vendor-hosted authoritative name servers to support site resolution and domain administration. The operational scope is focused on the public-facing website and domain management function, servicing web operations and IT administration for the United States transportation company. Governance is vendor-driven DNS administration, with DNS updates and zone management performed through GoDaddy's management console rather than local DNS infrastructure.
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