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Strendus Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Captain up Legacy Captain Up Platform Customer Engagement CRM n/a 2020 2020
In 2020, Strendus implemented the Captain Up Platform as a Customer Engagement solution to operationalize CRM and loyalty processes across its Mexico operations. The program, announced in October 2020, involved a partnership with Captain Up to launch an omnichannel gamified rewards program for STRENDUS customers focused on loyalty and retention. The Captain Up Platform deployment delivered game mechanics and loyalty capabilities including missions, tournaments, challenges and a rewards shop, embedded into player-facing touchpoints to enable omnichannel engagement and immediate reward consumption. Implementation emphasized CRM and loyalty workflow alignment within marketing and customer experience functions, and governance centered on program orchestration and campaign management for STRENDUS customer engagement in Mexico, with the press release describing immediate use of rewards, missions and tournaments to boost player engagement.
IT Decision Makers and Key Stakeholders at Strendus
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Strendus Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Strendus Technographics

Strendus is a Leisure and Hospitality organization based in Mexico, with around 120 employees and annual revenues of $30.0 million.

Strendus operates a diverse technology stack with applications such as Captain Up Platform, covering areas like Customer Engagement.

Strendus has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Captain up.

Strendus recently adopted applications including Captain Up Platform in 2020, highlighting its ongoing modernization strategy.

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