San Pedro Garza Garcia, 66265,
Mexico
Strendus Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Strendus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Strendus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Strendus has purchased the following applications: Captain Up Platform for Customer Engagement in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Strendus is running and its propensity to invest more and deepen its relationship with Captain up or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Strendus revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Strendus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Captain up | Legacy | Captain Up Platform | Customer Engagement | CRM | n/a | 2020 | 2020 |
In 2020, Strendus implemented the Captain Up Platform as a Customer Engagement solution to operationalize CRM and loyalty processes across its Mexico operations. The program, announced in October 2020, involved a partnership with Captain Up to launch an omnichannel gamified rewards program for STRENDUS customers focused on loyalty and retention.
The Captain Up Platform deployment delivered game mechanics and loyalty capabilities including missions, tournaments, challenges and a rewards shop, embedded into player-facing touchpoints to enable omnichannel engagement and immediate reward consumption. Implementation emphasized CRM and loyalty workflow alignment within marketing and customer experience functions, and governance centered on program orchestration and campaign management for STRENDUS customer engagement in Mexico, with the press release describing immediate use of rewards, missions and tournaments to boost player engagement.
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