Kolkata, 700011,
India
Sundaram Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sundaram and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 19 Sundaram employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sundaram has purchased the following applications: Microsoft 365 for Collaboration in 2015, Waybeo for Call Tracking and Recording in 2018, Akamai mPulse for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sundaram is running and its propensity to invest more and deepen its relationship with Microsoft , Waybeo , FirstHive or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sundaram revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sundaram intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Waybeo | Legacy | Waybeo | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
In 2018, Sundaram deployed Waybeo on its public website to capture and attribute inbound phone interactions generated by digital channels. Waybeo is implemented as a Call Tracking and Recording solution, instrumented at the web layer to provide dynamic number insertion, session-level call attribution, call recording, and a cloud-hosted analytics dashboard for call event visibility.
The implementation scope focused on marketing and customer service workflows, using Waybeo to link web sessions to phone leads and to retain recorded call assets for operational review and quality assurance. The architecture is web-deployed with a client-side tracking script that injects tracking numbers into pages and a cloud service that persists recordings and analytics, while governance centered on call logging, consent capture, and routing and logging processes for sales and support teams.
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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