Sunset World
Blvd. Kukulcan, Zona Hotelera,
Cancun, 77500, Quintana R,
Mexico
Cancun, 77500, Quintana R,
Mexico
52 800 890 7270
Leisure and Hospitality
Sunset World Technographics
Sunset World Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sunset World and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Sunset World employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sunset World has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, Conversica AVA.ai Platform for Chatbots and Conversational AI in 2017, In-House CRM for CRM in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sunset World is running and its propensity to invest more and deepen its relationship with SAP , Conversica , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sunset World revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sunset World intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sunset World Tech Stack and Enterprise Applications
Sunset World ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Sunset World implemented SAP ERP ECC 6.0 as its core ERP Financial system. The deployment focused on automating and centralizing accounting workflows for the leisure and hospitality operator based in Mexico, targeting cash sales review, bank card and currency exchange receipt handling, supplier and customer payment application, invoicing, and tax work paper preparation.
The SAP ERP ECC 6.0 configuration emphasized Financial Accounting modules including general ledger, accounts payable, accounts receivable, bank accounting and cash management capabilities. Implemented functional workflows covered the preparation of invoices, the preparation of policies in the SAP system, collections to customers with credit, and routine reconciliation of accounts and bank accounts, with transaction processing and posting governed inside SAP ERP ECC 6.0.
Operational coverage included the finance and accounting teams and extended to reservations and agency coordination processes, since the implementation included uploading invoices to the extranet of each agency and follow up on reservations not accepted or rejected by the agencies. Multi currency receipt handling, bank card receipt processing and end of day cash sales reconciliation were embedded in the operational procedures recorded in SAP.
Governance changes centered on standardizing reconciliation and reporting workflows, preparation of work papers for tax payments, and formalizing collections and invoice upload procedures within SAP ERP ECC 6.0. These governance and process adjustments aligned accounting, collections, reservation follow up and bank reconciliation under a common ERP Financial control plane.
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Sunset World AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conversica | Legacy | Conversica AVA.ai Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017 Sunset World deployed the Conversica AVA.ai Platform to achieve more timely and effective lead follow up, leveraging an automated virtual agent approach within the Chatbots and Conversational AI category. The deployment focused on guest acquisition workflows, positioning Conversica AVA.ai Platform as a persistent virtual assistant to engage and qualify prospective guests before human outreach.
Sunset World configured a named virtual agent, Jennifer Wright, to execute qualification workflows and personalized conversational outreach, capturing intent and routing high interest prospects for human follow up. Functional capabilities implemented included automated outbound follow up, conversational lead qualification, scripted nurture flows, and transfer to reservations or sales staff when a lead met qualification thresholds, consistent with Chatbots and Conversational AI operational patterns.
Operational scope centered on commercial functions responsible for bookings and guest acquisition, with the virtual agent interacting across initial inquiry channels to reduce response latency and improve lead coverage. Governance adjustments emphasized new handoff procedures and scripted escalation paths so that human agents received warm, qualified leads, preserving service tone so prospective guests felt attended to before booking.
Outcomes called out by the engagement were more timely and effective lead follow up and a perceptible improvement in early guest experience through the Conversica AVA.ai Platform, with Jennifer Wright acting as the frontline conversational interface for prospective guests.
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Sunset World CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House CRM | CRM | CRM | n/a | 2016 | 2016 |
In 2016, Sunset World implemented an In-House CRM as part of a broader in-house Internet Marketing program. The implementation positioned the In-House CRM to support CRM category functions such as lead capture, contact and pipeline management, and campaign tracking to drive vacation package generation for hotels in Cancun and Riviera Maya. The program centralized prospect data and marketing execution under the new Sunset World Vacations brand to align sales and marketing workflows.
During the rollout Hubspot was implemented as a marketing automation and inbound capture tool integrated with the In-House CRM and a microsite was launched to support inbound traffic and conversion flows. The deployment emphasized inbound marketing workflows, lead capture forms, lead routing to commercial teams, and campaign-level tracking tied back to the In-House CRM for operational visibility. The initiative generated more than 3000 leads from the United States in less than two months.
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CRM | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Sunset World IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Sunset World
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CEO | CXO | Finance | |
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President | CXO | Finance | |
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Apps Being Evaluated by Sunset World Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sunset World IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sunset World digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Sunset World Technographics
Sunset World is a Leisure and Hospitality organization based in Mexico,
with around 180 employees and annual revenues of $15.0 million.
Sunset World operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Conversica AVA.ai Platform and In-House CRM,
covering areas like ERP Financial, Chatbots and Conversational AI and CRM.
Sunset World has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Conversica and In-House Applications.
Sunset World recently adopted applications including
Cloudflare CDN in 2020, Oracle Moat in 2019 and Conversica AVA.ai Platform in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sunset World’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sunset World’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sunset World technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.