Suntory
2-3-3 Daiba, Minato-ku,
Tokyo, 135-0091,
Japan
Tokyo, 135-0091,
Japan
81 3-5579-1000
Consumer Packaged Goods
Suntory Technographics
Suntory Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Suntory and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40885 Suntory employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Suntory has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, BizReach HRMOS for Recruiting in 2021, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Suntory is running and its propensity to invest more and deepen its relationship with Oracle , Bizreach , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Suntory revenues, which have grown to $20.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Suntory intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Suntory Tech Stack and Enterprise Applications
Suntory ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Suntory adopted Oracle NetSuite ERP as the core system for its home delivery business for Suntory Tennensui, implementing it as an ERP Financial platform to centralize order to cash and inventory workflows. The deployment was delivered by Fujitsu Marketing Limited and positioned Oracle NetSuite ERP to consolidate contracts, sales management, and delivery orchestration across the service.
The implementation focused on the home delivery business operated by Suntory Holdings Group, Suntory Foods Limited, Suntory Logistics Limited, and Suntory Beverage & Food Limited, with an initial commercial start offering rental services in one metropolitan area and three prefectures from March 2nd. Fujitsu Marketing Limited built the NetSuite-based core system to unify front-end contract capture from websites and call centers with back-office fulfillment and financial posting.
Core functional modules configured included order management, sales management, inventory management, delivery scheduling, and receivables and payables consolidation, with most work achieved inside standard user customization capabilities of NetSuite. Website contract flows were integrated with sales management to centralize contracts from multiple channels, and delivery and debts and credits were consolidated into the cloud ERP instance to provide a single operational ledger for the home delivery business.
Governance and operational intent emphasized cloud SaaS benefits, removing the need for customers to install and maintain infrastructure and enabling faster additions of business capabilities after go live. The cloud deployment was reported to reduce operating costs and to provide flexibility for future business expansion, while the program was designed to shorten time from ordering to delivery through unified order, inventory, and fulfillment processes.
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Suntory HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bizreach | Legacy | BizReach HRMOS | Recruiting | HCM | n/a | 2021 | 2021 |
In 2021, Suntory implemented BizReach HRMOS as its applicant tracking system on the company careers site. BizReach HRMOS is used by Suntory within the Recruiting category to centralize job postings and candidate intake, supporting corporate talent acquisition and recruiting functions.
The deployment of BizReach HRMOS includes standard Recruiting modules such as job requisition management, public job posting, candidate profile capture, configurable candidate pipelines, interview scheduling, and offer workflow orchestration. The implementation emphasizes career site integration, embedding BizReach HRMOS application forms and job detail pages directly on Suntory's careers pages to preserve employer branding while routing applicant data into the HRMOS platform.
Operational coverage focuses on Suntory recruiting and talent acquisition teams who manage candidate review, interview coordination, and offer processes through BizReach HRMOS, with administrative configuration for role based access and configurable approval routing. Governance elements include workflow rules and candidate data handling aligned with ATS practices, enabling standardized requisition to hire processes through the BizReach HRMOS application.
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Suntory Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Suntory implemented Microsoft 365 to standardize Collaboration across its organization, with Microsoft 365 present on the company website as part of its external and internal productivity footprint. The deployment positions Microsoft 365 Collaboration as the core productivity and content collaboration layer for Suntory’s corporate operations.
The implementation leverages standard Microsoft 365 components, including Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for personal file storage, Microsoft Teams for real time collaboration, and Office desktop and web applications for content authoring. Configuration patterns described in the deployment include tenant level provisioning, Azure Active Directory identity and access integration, and policy-driven controls for email and file sharing to enforce collaboration workflows and information protection.
Operational coverage was defined at the enterprise level to serve Suntory’s global workforce of 40,885 employees, aligning Collaboration capabilities to corporate productivity and content lifecycle management. Governance centered on centralized tenant administration, role based access and information governance policies for retention and sharing, with configuration designed to support collaboration business functions such as team collaboration, document lifecycle, and enterprise email.
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Collaboration | Collaboration |
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2023 | 2023 |
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Suntory Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Suntory CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Suntory ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2019 |
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Suntory PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Suntory TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2019 | 2019 |
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Suntory IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Suntory CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Suntory
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Suntory Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Suntory IT executives and key decision makers. This section highlights Suntory's latest recorded technology evaluations, including Citco AExeo for Portfolio and Investment Management on 2025-12-15, Sirion Contract Lifecycle Management for Contract Lifecycle Management on 2024-12-03, and SAP IBP for Advanced Planning and Scheduling on 2024-07-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Suntory digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-12-15 | Suntory | Evaluated | The Citco Group | Citco AExeo | Portfolio and Investment Management | Investment Management |
| 2024-12-03 | Suntory | Evaluated | SirionLabs | Sirion Contract Lifecycle Management | Contract Lifecycle Management | Content Management |
| 2024-07-28 | Suntory | Evaluated | SAP | SAP IBP | Advanced Planning and Scheduling | SCM |
FAQ - APPS RUN THE WORLD Suntory Technographics
Suntory is a Consumer Packaged Goods organization based in Japan,
with around 40885 employees and annual revenues of $20.20 billion.
Suntory operates a diverse technology stack with applications such as
Oracle NetSuite ERP, BizReach HRMOS and Microsoft 365,
covering areas like ERP Financial, Recruiting and Collaboration.
Suntory has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Bizreach and Microsoft.
Suntory recently adopted applications including
Workplace by Facebook in 2023, BizReach HRMOS in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Suntory’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Suntory’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Suntory technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.