SUNWAY EDUCATION GROUP SDN. BHD.
5, Jalan Universiti, Bandar Sunway,
Subang Jaya, 47500,
Malaysia
Subang Jaya, 47500,
Malaysia
60 3 7491 8622
Education
SUNWAY EDUCATION GROUP SDN. BHD. Technographics
SUNWAY EDUCATION GROUP SDN. BHD. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SUNWAY EDUCATION GROUP SDN. BHD. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 SUNWAY EDUCATION GROUP SDN. BHD. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SUNWAY EDUCATION GROUP SDN. BHD. has purchased the following applications: Blackboard LMS for Learning and Development in 2013, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2019, Oracle Moat for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SUNWAY EDUCATION GROUP SDN. BHD. is running and its propensity to invest more and deepen its relationship with Blackboard , Salesforce , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SUNWAY EDUCATION GROUP SDN. BHD. revenues, which have grown to $107.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SUNWAY EDUCATION GROUP SDN. BHD. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SUNWAY EDUCATION GROUP SDN. BHD. Tech Stack and Enterprise Applications
SUNWAY EDUCATION GROUP SDN. BHD. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blackboard | Legacy | Blackboard LMS | Learning and Development | HCM | n/a | 2013 | 2013 |
In 2013, SUNWAY EDUCATION GROUP SDN. BHD. deployed Blackboard LMS within its Learning and Development environment to centralize peer-led activities and student support workflows. The implementation positioned Blackboard LMS as the institutional platform for organizing semester events and administrating peer support processes.
Configuration emphasized administrative access and learner-facing modules, including course content delivery, discussion boards, announcements, and structured training modules for peer leaders. The system supported scheduling and tracking capabilities used to organize events and activities for peers throughout the semester, and provided a single interface for admins to interact with students and respond to study related queries.
Operational ownership extended to peer leader programs and student support functions, with administrators conducting training for each new batch of peer leaders and monitoring the weekly peer meeting process. Functional impacts focused on skills development, academic support and student adjustment to the learning environment, reflecting a Learning and Development orientation to student success initiatives.
Governance practices were centered on role based administration inside Blackboard LMS, with documented procedures for training delivery, session monitoring and student query handling. Ongoing use of Blackboard Learn as an administrative tool enabled consistent oversight of peer meetings and the coordination of semester long peer activities.
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SUNWAY EDUCATION GROUP SDN. BHD. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, SUNWAY EDUCATION GROUP SDN. BHD. deployed Salesforce Chat (formerly Salesforce Live Agent) on its public website. The implementation uses Salesforce Chat to enable web-based student inquiry handling and real-time conversational engagement, leveraging Chatbots and Conversational AI capabilities to support student services and admissions business functions. The deployment is scoped to the institution’s Malaysia operations and aligns with an organization of approximately 800 employees.
Configuration centers on an embedded website chat widget connected to the Salesforce agent console, implementing common Chatbots and Conversational AI features such as pre-chat data capture, live agent handoff, session transcripts, and routing queues. Operational governance is handled through internal Salesforce administration, which configures chat buttons, routing rules, agent availability and standard conversation workflows to route inbound web chats to student services and admissions teams. Salesforce Chat (formerly Salesforce Live Agent) is the primary conversational layer on the site, providing synchronous web engagement for prospective and current students.
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SUNWAY EDUCATION GROUP SDN. BHD. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, SUNWAY EDUCATION GROUP SDN. BHD. implemented Oracle Moat for Marketing Analytics on its public website. Oracle Moat was deployed to capture viewability, ad verification, and attention metrics consistent with the Marketing Analytics category, with the Oracle Moat application instrumenting web pages to surface impression level and viewability signals for digital campaigns. The implementation uses page level measurement to provide standardized digital audience and attention data across the site.
Deployment focused on site level measurement, embedding Oracle Moat measurement across the Sunway website to centralize campaign measurement and reporting. The implementation supports marketing and digital advertising functions within Sunway Education Group, and governance centered on tagging standards, reporting consolidation, and operational handover to marketing operations for ongoing monitoring and verification.
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at SUNWAY EDUCATION GROUP SDN. BHD.
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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Director, IT Services | Director | IT | |
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Manager - Operations, Student Services | Manager | Finance | |
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Senior Executive - Administration | Director | Operations | |
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Senior Executive International Administration | Director | Operations | |
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Profesor & Head, Centre for Innovation and Industry Linkage, School of Science and Technology | Director | IT | |
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Head of Operations | Director | Finance | |
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Director, International Office and Special Projects | Director | Finance | |
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Director, Humans Resources | Director | Finance | |
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Apps Being Evaluated by SUNWAY EDUCATION GROUP SDN. BHD. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SUNWAY EDUCATION GROUP SDN. BHD. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SUNWAY EDUCATION GROUP SDN. BHD. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD SUNWAY EDUCATION GROUP SDN. BHD. Technographics
SUNWAY EDUCATION GROUP SDN. BHD. is a Education organization based in Malaysia,
with around 800 employees and annual revenues of $107.0 million.
SUNWAY EDUCATION GROUP SDN. BHD. operates a diverse technology stack with applications such as
Blackboard LMS, Salesforce Chat (formerly Salesforce Live Agent) and Oracle Moat,
covering areas like Learning and Development, Chatbots and Conversational AI and Marketing Analytics.
SUNWAY EDUCATION GROUP SDN. BHD. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Blackboard, Salesforce and Oracle.
SUNWAY EDUCATION GROUP SDN. BHD. recently adopted applications including
Oracle Moat in 2021, Salesforce Chat (formerly Salesforce Live Agent) in 2019 and Salesforce Sales Cloud in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SUNWAY EDUCATION GROUP SDN. BHD.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SUNWAY EDUCATION GROUP SDN. BHD.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SUNWAY EDUCATION GROUP SDN. BHD. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.