AI Buyer Insights:

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Super General Company Tech Stack and Enterprise Applications

Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SugarCRM Legacy Sugar Serve Customer Support CRM Ambit Software 2022 2022
In 2022 Super General Company, part of the Albatha Group, implemented Sugar Serve as its Customer Support application to digitise field service and repair workflows across the United Arab Emirates. The project engaged Ambit Software to deliver a field service add-on that extended Sugar Serve for mobile technician workflows and onsite repairs. Implementation emphasized core Customer Support capabilities including case management, field service scheduling and dispatch, technician mobile access, and repair lifecycle tracking, configured to support distributed service teams and parts visibility. Ambit Software’s field service add-on was used to orchestrate work orders, onsite checklists and status updates within Sugar Serve. Sugar Serve was integrated with a legacy ERP to provide end-to-end visibility between service cases and backend parts and billing records, enabling case to invoice traceability. Operational coverage spanned technicians and service managers across the UAE, impacting service operations and customer support workflows. Post-implementation Super General reports significantly fewer open calls, faster case closures and improved transparency for technicians and managers. Governance moved toward centralized case visibility and coordinated dispatch workflows managed through Sugar Serve and the Ambit field service extension.
Tag Management CRM 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cloudflare Legacy Cloudflare CDN Content Delivery Network IaaS n/a 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at Super General Company

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Super General Company Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Super General Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Super General Company digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Super General Company Technographics
Super General Company is a Distribution organization based in United Arab Emirates, with around 200 employees and annual revenues of $48.0 million.
Super General Company operates a diverse technology stack with applications such as Microsoft 365, Sugar Serve and Cloudflare CDN, covering areas like Collaboration, Customer Support and Content Delivery Network.
Super General Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, SugarCRM and Cloudflare.
Super General Company recently adopted applications including Sugar Serve in 2022, Cloudflare CDN in 2022 and Proofpoint Email Security and Protection in 2020, highlighting its ongoing modernization strategy.
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Our research team continuously updates Super General Company’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Super General Company technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.