Dubai, x,
United Arab Emirates
Super General Company Technographics
Super General Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Super General Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Super General Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Super General Company has purchased the following applications: Microsoft 365 for Collaboration in 2018, Sugar Serve for Customer Support in 2022, Cloudflare CDN for Content Delivery Network in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Super General Company is running and its propensity to invest more and deepen its relationship with Microsoft , SugarCRM , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Super General Company revenues, which have grown to $48.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Super General Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Super General Company Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SugarCRM | Legacy | Sugar Serve | Customer Support | CRM | Ambit Software | 2022 | 2022 |
In 2022 Super General Company, part of the Albatha Group, implemented Sugar Serve as its Customer Support application to digitise field service and repair workflows across the United Arab Emirates. The project engaged Ambit Software to deliver a field service add-on that extended Sugar Serve for mobile technician workflows and onsite repairs.
Implementation emphasized core Customer Support capabilities including case management, field service scheduling and dispatch, technician mobile access, and repair lifecycle tracking, configured to support distributed service teams and parts visibility. Ambit Software’s field service add-on was used to orchestrate work orders, onsite checklists and status updates within Sugar Serve.
Sugar Serve was integrated with a legacy ERP to provide end-to-end visibility between service cases and backend parts and billing records, enabling case to invoice traceability. Operational coverage spanned technicians and service managers across the UAE, impacting service operations and customer support workflows.
Post-implementation Super General reports significantly fewer open calls, faster case closures and improved transparency for technicians and managers. Governance moved toward centralized case visibility and coordinated dispatch workflows managed through Sugar Serve and the Ambit field service extension.
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Tag Management | CRM |
|
2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Super General Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Super General Company Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||