Cienega de Flores, 65550,
Mexico
Super Lube Technographics
Super Lube Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Super Lube and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75 Super Lube employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Super Lube has purchased the following applications: Chatroll for Chatbots and Conversational AI in 2020, GoDaddy Webmail for Collaboration in 2022, WooCommerce for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Super Lube is running and its propensity to invest more and deepen its relationship with Arithum Technologies , GoDaddy , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Super Lube revenues, which have grown to $11.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Super Lube intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Super Lube Tech Stack and Enterprise Applications
Super Lube AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Arithum Technologies | Legacy | Chatroll | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Super Lube deployed Chatroll on its website. The deployment used Chatroll from vendor Arithum Technologies to provide a customer-facing conversational interface, aligned with the Chatbots and Conversational AI category.
The implementation centered on a web-embedded chat widget and configured conversational flows to handle inbound customer inquiries and basic lead capture. Configuration included canned responses and session persistence consistent with Chatbots and Conversational AI functionality, enabling on-site conversational routing and scripted dialogs. Architecture choices favored a lightweight, cloud-hosted widget delivery model appropriate for a 75 person organization.
Operational scope was limited to the corporate website https://www.superlube.com.mx/, supporting customer service and commercial contact points within Mexico. Integration points were confined to the website front-end and internal routing to Super Lube teams, with governance and content updates managed by Super Lube digital and commercial stakeholders responsible for maintaining conversation scripts and monitoring interactions.
|
Super Lube Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Super Lube deployed GoDaddy Webmail as its primary Collaboration application for company email and webmail access. GoDaddy Webmail is provisioned on the corporate domain visible on Super Lube's website, providing mailbox hosting and a web-based email interface to support the communications needs of the company's 75 employees in Mexico. The deployment surfaces webmail access from the public site and handles inbound and outbound email routing at the domain level.
Administration and account provisioning are operated through GoDaddy's control panel, enabling mailbox creation, password management, and use of standard email protocols such as SMTP and IMAP consistent with Collaboration application functionality. Operational coverage is organization wide, supporting internal and external business communications across Super Lube's Mexico operations. The configuration emphasizes core email hosting and webmail interface capabilities delivered by GoDaddy Webmail.
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Super Lube eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Super Lube implemented WooCommerce on its public website to provision an online storefront and capture orders directly through the company site. Super Lube implemented WooCommerce eCommerce to support online sales, product listing, and customer checkout for its Mexico operations.
The implementation leverages WooCommerce native capabilities for storefront presentation, product catalog management, shopping cart and checkout workflows. Catalog configuration covers SKU and pricing maintenance, promotional coupon handling, shipping rule configuration and tax calculation, with product and order administration performed through the WordPress backend using WooCommerce management screens.
Operational scope centers on commercial functions including online sales, order fulfillment and marketing, with administrative governance established through role based WordPress accounts for catalog editors and order administrators. The deployment centralizes the company website as the primary online sales channel and aligns catalog governance and order handling into Super Lube internal sales and operations processes.
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Super Lube PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
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Super Lube IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Super Lube CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Super Lube
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Super Lube Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||