Swarovski AG
Swarovski Kristallwelten, Kristallweltenstrasse 1,
Wattens, 6112,
Austria
Wattens, 6112,
Austria
43 5224-51080
Retail
Swarovski AG Technographics
Swarovski AG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Swarovski AG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 18000 Swarovski AG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Swarovski AG has purchased the following applications: MobileXpense Expense Management for Expense Management in 2015, Workday HCM for Core HR in 2015, Oracle Retail (ex Retek) for Retail Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Swarovski AG is running and its propensity to invest more and deepen its relationship with MobileXpense , Workday , Zellis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Swarovski AG revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Swarovski AG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Swarovski AG Tech Stack and Enterprise Applications
Swarovski AG ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MobileXpense | Legacy | MobileXpense Expense Management | Expense Management | ERP | n/a | 2015 | 2015 |
In 2015, Swarovski AG deployed MobileXpense Expense Management to standardize employee expense capture and submission across its global retail organization. The MobileXpense Expense Management implementation targeted Expense Management workflows and aimed to increase timeliness and compliance of expense reporting across finance and employee expense submitters.
The deployment emphasized mobile-first expense capture and simple user interfaces, reflecting the solution's reported ease of use. Configuration work focused on policy enforcement, approval routing, and configurable local requirements such as regional tax and VAT handling, allowing the system to support localized expense rules while maintaining a central configuration model.
Operational coverage extended nearly globally, with the application accessible from anywhere on the company network to enable timely mobile and desktop submissions by field and corporate staff. The rollout affected core business functions in finance and expense administration, and the implementation supported distributed users across multiple regions without named integrations being specified.
Governance centered on a centralized rollout approach combined with local customization, and implementation and support teams were described as well educated during rollout and support. The stated outcomes included improved accessibility for users, on time expense submission, flexibility in customizing the solution to local requirements, and a near global rollout of MobileXpense Expense Management.
|
Swarovski AG HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2015 | 2018 |
In 2015, Swarovski AG implemented Workday HCM for Core HR. The deployment established Workday HCM as the primary Core HR application for approximately 18,000 employees, centralizing employee lifecycle services and workforce master data to support HR, talent, and absence management functions across the enterprise. Configuration work focused on data model alignment, role based security, organizational and position structures, and onboarding process orchestration to reflect retail operational hierarchies.
Configuration and operational modules included workforce records, organizational and position management, onboarding, absence and time off tracking, and performance management, implemented using standard Workday HCM capabilities. Governance emphasized building up relevant knowledge for all Workday Support team members functional and technical, creating a centralized knowledge base, runbooks, and a structured training curriculum to enable support, incident triage, and controlled configuration changes. The support model centered on a centralized team with documented escalation paths and change control processes to sustain ongoing configuration stewardship and operational continuity.
|
|
|
|
|
Payroll | HCM |
|
2017 | 2017 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2014 | 2014 |
|
|
|
|
|
Workforce Management | HCM |
|
2014 | 2014 |
|
|
|
|
|
Workforce Scheduling | HCM |
|
2011 | 2011 |
|
Swarovski AG ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail (ex Retek) | Retail Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 Swarovski AG implemented Oracle Retail (ex Retek) in the Retail Management category to standardize store-level commerce capabilities. The deployment used Oracle Retail Suite components, explicitly including XStore V.17 as the point-of-sale client and XAdmin together with XOffice for centralized store administration and back-office configuration.
The implementation centered on functional modules common to Retail Management, with XStore V.17 handling transaction processing, payment capture and in-store checkout workflows, while XAdmin and XOffice provided configuration management, store profile administration and local parameter control. Configuration and operational tooling were applied to support pricing, promotion execution and cashier role management consistent with point-of-sale operations.
Operational coverage focused on retail store operations and store administration functions, aligning Oracle Retail (ex Retek) to Swarovski AG business functions such as store operations, merchandising enablement and retail support services. Governance was organized around centralized configuration through XAdmin and XOffice, enabling standardized policy enforcement, role-based administration for store teams and controlled distribution of POS configuration changes across stores.
|
Swarovski AG Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
Swarovski AG Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Enterprise Content Management | Content Management |
|
2020 | 2020 |
|
Swarovski AG eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2017 | 2017 |
|
|
|
|
|
eCommerce | eCommerce |
|
2020 | 2020 |
|
Swarovski AG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Support | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2011 | 2011 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
Swarovski AG ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
Swarovski AG PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Product Lifecycle Management | PLM and Engineering |
|
2023 | 2023 |
|
Swarovski AG TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2018 | 2018 |
|
|
|
|
|
Treasury Management | TRM |
|
2015 | 2015 |
|
Swarovski AG PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
|
Swarovski AG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
Swarovski AG CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Swarovski AG
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
HR Director Commercial and Services | Director | HR | |
|
|
|
Vice President Human Resources | VP | HR | |
|
|
|
HR-Manager | Manager | HR | |
|
|
|
Director IT Workspace | Director | IT | |
|
|
|
CIO | CXO | Finance | |
|
|
|
VP IT Application Services | VP | IT | |
|
|
|
Head of HR - ANZ | Director | HR | |
|
|
|
Managing Director - Business Services | Director | Finance | |
|
|
|
Head of IT | Director | IT | |
|
|
|
HR Transformation, HR Business Partner | Manager | HR | |
|
|
|
Head of IT Retail | Director | IT | |
|
|
|
IT Retail Innovation Manager | Manager | IT | |
|
|
|
Director Accounting & Finance | Director | Finance | |
|
|
|
HR Manager GBS Spoke Asia Pacific | Manager | HR | |
|
|
|
HR Administration & Payroll | Manager | HR | |
|
|
|
Managing Director Global Business Services Spoke Asia Pacific | Director | Finance | |
|
|
|
Vice President Human Resources | VP | HR | |
|
|
|
Senior HR Manager | Manager | HR | |
|
|
|
Senior Talent Acquisition Specialist | Manager | HR | |
|
Apps Being Evaluated by Swarovski AG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Swarovski AG IT executives and key decision makers. This section highlights Swarovski AG's latest recorded technology evaluations, including IBM Watson Recruitment for Cognitive Computing on 2025-04-21, IBM Watson Assistant for Chatbots and Conversational AI on 2025-04-20, and Google Looker Studio (ex. Data Studio) for Analytics and BI on 2025-03-21. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Swarovski AG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-04-21 | Swarovski AG | Evaluated | IBM | IBM Watson Recruitment | Cognitive Computing | AI-Powered Application |
| 2025-04-20 | Swarovski AG | Evaluated | IBM | IBM Watson Assistant | Chatbots and Conversational AI | AI-Powered Application |
| 2025-03-21 | Swarovski AG | Evaluated | Google Looker Studio (ex. Data Studio) | Analytics and BI | Analytics and BI | |
| 2025-03-12 | Swarovski AG | Evaluated |
|
|
Payroll | HCM |
| 2024-11-22 | Swarovski AG | Evaluated |
|
|
Core HR | HCM |
| 2024-07-10 | Swarovski AG | Evaluated |
|
|
Enterprise Asset Management | ERP Services and Operations |
| 2024-07-09 | Swarovski AG | Evaluated |
|
|
EPM | EPM |
FAQ - APPS RUN THE WORLD Swarovski AG Technographics
Swarovski AG is a Retail organization based in Austria,
with around 18000 employees and annual revenues of $3.00 billion.
Swarovski AG operates a diverse technology stack with applications such as
MobileXpense Expense Management, Workday HCM and Oracle Retail (ex Retek),
covering areas like Expense Management, Core HR and Retail Management.
Swarovski AG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MobileXpense, Workday and Oracle.
Swarovski AG recently adopted applications including
Centric PLM in 2023, Bubble Platform in 2022 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Swarovski AG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Swarovski AG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Swarovski AG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.