Fairfax, 22031, VA,
United States
Swim with Beth Technographics
Swim with Beth Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Swim with Beth and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Swim with Beth employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Swim with Beth has purchased the following applications: GoDaddy Webmail for Collaboration in 2013, TrueSource Identity Graph for Listing Management in 2017, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Swim with Beth is running and its propensity to invest more and deepen its relationship with GoDaddy , Infutor Data Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Swim with Beth revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Swim with Beth intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Swim with Beth Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 Swim with Beth implemented GoDaddy Webmail to consolidate business email for client communications routed from the swimwithbeth.com website, aligning the deployment with the Collaboration category. The implementation supported a small professional services firm operating in the United States with roughly 40 employees, centralizing external and administrative email on a vendor hosted platform.
The GoDaddy Webmail deployment provided hosted mailboxes, webmail access and standard SMTP and IMAP connectivity, enabling address provisioning on the site domain. Operational coverage focused on front office client communications, appointment confirmations and administrative workflows, with account provisioning and password management handled by the site administrator as part of ongoing governance.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infutor Data Solutions | Legacy | TrueSource Identity Graph | Listing Management | CRM | n/a | 2017 | 2017 |
In 2017, Swim with Beth implemented TrueSource Identity Graph to support Listing Management for its account maintenance and campaign execution for healthcare and insurance clients. The deployment focused on using identity resolution and list maintenance to keep prospect and customer records accurate while enabling direct mail order provisioning through Epsilon and Infutor software. TrueSource Identity Graph was positioned as the central identity layer for customer and prospect data used in marketing orchestration.
The implementation emphasized core capabilities common to Listing Management, including list hygiene, data append and enrichment, deterministic identity linkage, and audience segmentation for email and direct mail. Swim with Beth used the application to build segmented reports that guided campaign selections and to prepare targeted mailing lists. Configuration work included defining segment rules, synchronizing cleansed records, and exporting mailing orders into the Epsilon/Infutor order pipeline.
Integration and operational coverage connected the TrueSource Identity Graph with the companys Salesforce instance and the Epsilon / Infutor software stack, establishing a handoff from marketing data to direct mail fulfillment. Operational scope covered marketing and sales workflows, plus account maintenance teams supporting healthcare and insurance client lists within the United States. The Salesforce Administrator role was instrumental in maintaining data integrity and operationalizing the integration between CRM and the Listing Management processes.
Governance and process changes were pragmatic and administrator led, the Salesforce Administrator trained coworkers on correct data usage and managed prospect and customer updates to sustain the identity graph. Reporting and segmentation routines were standardized to feed both email and direct mail campaigns, and proactive outreach tied to the new list processes produced explicit business outcomes, generating over $250,000 in new business through phone consultations and targeted campaigns.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013 Swim with Beth implemented GoDaddy to host and operate its public website. GoDaddy serves as the primary Application Hosting and Computing Services provider for Swim with Beth, with the GoDaddy platform delivering web hosting and domain management functions for the company website.
Deployment is centered on GoDaddy hosting infrastructure and the provider control panel, enabling site content updates, DNS configuration, and certificate management by internal staff. The implementation supports the companys United States based public web presence and is administered by the small in-house team within the 40 employee organization.
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IT Decision Makers and Key Stakeholders at Swim with Beth
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Apps Being Evaluated by Swim with Beth Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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