List of TrueSource Identity Graph Customers
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United States
Since 2010, our global team of researchers has been studying TrueSource Identity Graph customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TrueSource Identity Graph for Listing Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TrueSource Identity Graph for Listing Management include: City of Scottsdale, a United States based Government organisation with 2600 employees and revenues of $494.0 million, Pocono Whitewater Rafting, a United States based Professional Services organisation with 120 employees and revenues of $15.0 million, Swim with Beth, a United States based Professional Services organisation with 40 employees and revenues of $6.0 million and many others.
Contact us if you need a completed and verified list of companies using TrueSource Identity Graph, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TrueSource Identity Graph customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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City of Scottsdale | Government | 2600 | $494M | United States | Infutor Data Solutions | TrueSource Identity Graph | Listing Management | 2017 | n/a | In 2017, the City of Scottsdale implemented TrueSource Identity Graph from Infutor Data Solutions to provide Listing Management capabilities for the Scottsdale Convention and Visitors Bureau, focused on improving visitor targeting for tourism marketing. The deployment was used to profile the bureau’s collective transactional data so the marketing organization could identify and target highest propensity prospects for campaigns. TrueSource Identity Graph was employed to perform identity resolution and visitor profiling across the CVB’s data, leveraging Infutor’s Connex Interactive Profile to build a persistent identity graph and audience segments. The implementation emphasized record linkage, standardized identity attributes, and profile enrichment to support audience definition and campaign segmentation within Listing Management workflows. Operational use centered on CVB marketing and visitor intelligence functions, with outputs feeding campaign targeting and booking lifecycle analysis. The profiling work revealed who was visiting and inquiring about Scottsdale, what characteristics visitors and inquirers shared and how they differed, and when visitors inquired, booked, stayed, and returned, enabling more precise prospect selection for tourism outreach. | |
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Pocono Whitewater Rafting | Professional Services | 120 | $15M | United States | Infutor Data Solutions | TrueSource Identity Graph | Listing Management | 2017 | n/a | In 2017, Pocono Whitewater Rafting deployed Infutor Data Solutions TrueSource Identity Graph as a Listing Management application to refine prospect targeting for family-oriented experiences. The implementation focused on profiling a diverse customer base to identify high-propensity family visitors and to inform targeted marketing campaigns. The vendor solution centralized consumer identifiers and enabled audience-level analysis across the companys combined customer data sets. TrueSource Identity Graph processed the combined customer databases to provide identity resolution, audience enrichment, and segmentation capabilities aligned with Listing Management functional patterns. Outputs included structured demographic data, psychographics and lifestyle propensities, and geographical information that together defined the organizations ideal visitor cohorts. These enriched profiles were provisioned as prospecting audiences for campaign orchestration and list targeting. Operational scope concentrated on marketing and demand generation activities, where enriched audiences were used to prioritize outreach to families most likely to engage. Infutor analyzed the combined customer databases and identified the makeup of the most profitable customers, cohorts that convert at a rate of 5X higher than the average visitor, and those insights were embedded into audience selection and targeting workflows. Governance emphasized data consolidation and consistent audience definition to maintain segmentation fidelity across campaigns. | |
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Swim with Beth | Professional Services | 40 | $6M | United States | Infutor Data Solutions | TrueSource Identity Graph | Listing Management | 2017 | n/a | In 2017, Swim with Beth implemented TrueSource Identity Graph to support Listing Management for its account maintenance and campaign execution for healthcare and insurance clients. The deployment focused on using identity resolution and list maintenance to keep prospect and customer records accurate while enabling direct mail order provisioning through Epsilon and Infutor software. TrueSource Identity Graph was positioned as the central identity layer for customer and prospect data used in marketing orchestration. The implementation emphasized core capabilities common to Listing Management, including list hygiene, data append and enrichment, deterministic identity linkage, and audience segmentation for email and direct mail. Swim with Beth used the application to build segmented reports that guided campaign selections and to prepare targeted mailing lists. Configuration work included defining segment rules, synchronizing cleansed records, and exporting mailing orders into the Epsilon/Infutor order pipeline. Integration and operational coverage connected the TrueSource Identity Graph with the companys Salesforce instance and the Epsilon / Infutor software stack, establishing a handoff from marketing data to direct mail fulfillment. Operational scope covered marketing and sales workflows, plus account maintenance teams supporting healthcare and insurance client lists within the United States. The Salesforce Administrator role was instrumental in maintaining data integrity and operationalizing the integration between CRM and the Listing Management processes. Governance and process changes were pragmatic and administrator led, the Salesforce Administrator trained coworkers on correct data usage and managed prospect and customer updates to sustain the identity graph. Reporting and segmentation routines were standardized to feed both email and direct mail campaigns, and proactive outreach tied to the new list processes produced explicit business outcomes, generating over $250,000 in new business through phone consultations and targeted campaigns. |
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