Synapse Group, Inc.
225 High Ridge Road, East Building,
Stamford, 6905, CT,
United States
Stamford, 6905, CT,
United States
1 203-595-8255
Media
Synapse Group, Inc. Technographics
Synapse Group, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Synapse Group, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Synapse Group, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Synapse Group, Inc. has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2014, Salesforce Pardot for Marketing Automation in 2021, Amazon EC2 for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Synapse Group, Inc. is running and its propensity to invest more and deepen its relationship with MicroStrategy , Salesforce , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Synapse Group, Inc. revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Synapse Group, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Synapse Group, Inc. Tech Stack and Enterprise Applications
Synapse Group, Inc. Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
In 2014 Synapse Group, Inc. deployed MicroStrategy ONE Analytics as its Analytics and BI platform to underpin a data warehousing and reporting capability for core magazine and club lines of business. The implementation targeted Revenue, Fulfillment, client invoicing, accounting and audit workflows and was scoped to support transactional reporting, invoice generation and auditability across those business functions.
The MicroStrategy ONE Analytics implementation delivered a full MicroStrategy project and schema layer, including schema objects, application objects, facts, attributes, hierarchies, metrics, compound metrics, filters and transformation logic. Development work included ETL and data mart construction using SQL and PL/SQL, creation of historical correction scripts in PL/SQL and Unix shell, performance tuning of stored procedures and long running reports, and report and dashboard design using MicroStrategy Developer and Web layouts.
Integrations and operational tooling included integration testing with PeopleSoft for invoice generation and ongoing interaction with transactional system leads to capture reporting requirements. The environment referenced Oracle 11g and Redshift, and the work included migrating existing reports from Business Objects to MicroStrategy 10.2 and 10.4. Scheduling and monitoring were handled with Control-M, code deployment used Jenkins, and source control and branching were managed with Git tools.
Governance and delivery followed an agile cadence with three to four week sprints, user stories and acceptance criteria tracked in Rally, and an onsite offshore model for development and support. Processes covered requirement gathering, documenting functional specifications, development, unit testing, UAT support, end user training and concise report documentation to enable business self service and audit traceability.
Operational responsibilities emphasized production support and debugging for reporting and audit scenarios, developing drill down sales and marketing reports, and maintaining deployment promotion workflows between environments. The MicroStrategy ONE Analytics deployment anchored Analytics and BI reporting for finance, fulfillment, sales and marketing functions within Synapse Group, Inc.
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Synapse Group, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Synapse Group, Inc. implemented Salesforce Pardot as its Marketing Automation solution on the company website. The implementation focused on web-based lead capture and campaign orchestration to support marketing and demand generation functions across the organization.
Salesforce Pardot was configured to deliver core Marketing Automation capabilities including email marketing, automated engagement programs, landing pages and forms, progressive profiling, lead scoring, and segmentation. The deployment included template and asset management, tracking code embedded on site to capture behavioral data, and automation rules to drive nurtures and campaign membership.
Operational scope centered on the marketing organization, with processes aligned for campaign planning, content personalization, and lead lifecycle management. Governance emphasized standardized campaign taxonomy, role based access controls, and data hygiene and qualification rules to ensure consistent use of Salesforce Pardot for online lead acquisition and ongoing marketing operations.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Synapse Group, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Synapse Group, Inc. deployed Amazon EC2 to host its website and public-facing applications. The implementation uses Amazon EC2 within the Application Hosting and Computing Services category to provide virtual server capacity for web content and application processes, aligned with the companys US-based digital operations. Synapse Group, Inc. sized the deployment to support a 170-employee media company and its marketing and digital content needs.
Amazon EC2 was configured to deliver scalable compute instances, instance lifecycle management, and OS-level provisioning for the companys web estate. Operational ownership was placed with IT and web operations teams who manage instance configuration, access controls, and platform maintenance to support marketing and content publishing functions. The deployment narrative emphasizes Amazon EC2 and the Application Hosting and Computing Services relationship between Synapse Group, Inc., the application, and the business function of website hosting.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Synapse Group, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director Payment Processing & Business Optimization | Director | Finance | |
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SVP Finance | VP | Finance | |
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Associate Director, Information Technology | Director | IT | |
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Apps Being Evaluated by Synapse Group, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Synapse Group, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Synapse Group, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Synapse Group, Inc. Technographics
Synapse Group, Inc. is a Media organization based in United States,
with around 170 employees and annual revenues of $20.0 million.
Synapse Group, Inc. operates a diverse technology stack with applications such as
MicroStrategy ONE Analytics, Salesforce Pardot and Amazon EC2,
covering areas like Analytics and BI, Marketing Automation and Application Hosting and Computing Services.
Synapse Group, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MicroStrategy, Salesforce and Amazon Web Services (AWS).
Synapse Group, Inc. recently adopted applications including
Salesforce Pardot in 2021, Salesforce Sales Cloud in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Synapse Group, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Synapse Group, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Synapse Group, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.