Toronto, M2M 4J1, ON,
Canada
TapMango Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by TapMango and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 TapMango employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TapMango has purchased the following applications: Chatra for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, TapMango for Customer Loyalty in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TapMango is running and its propensity to invest more and deepen its relationship with Brevo , Google , TapMango or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TapMango revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TapMango intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | Chatra | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, TapMango deployed Chatra on its website. TapMango implemented Chatra as a Chatbots and Conversational AI application to support customer service and onsite engagement for a 50-employee media company.
The deployment uses a client-side chat widget embedded on public pages and a browser-based agent console for operators, consistent with Chatra implementation patterns. Configuration emphasized live chat, proactive messaging, visitor monitoring, canned responses, transcript capture, and routing rules, aligning system behavior with customer support and marketing workflows. Operational ownership is concentrated in customer support with marketing leveraging proactive messaging, and governance has been implemented through templated message libraries and standardized routing to ensure consistent conversational workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, TapMango implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform, an implementation visible in the company website configuration. Google Workspace (Formerly Google G-Suite) provides cloud-hosted Gmail, Calendar, Drive, Docs, and the Admin console to support internal communication, document collaboration, and file management for the organization. The presence of Google Workspace on the TapMango website signals an enterprise SaaS posture for core collaboration tooling.
The deployment is consistent with a cloud-native, SaaS architecture provisioned for a 50-employee Canadian media company, with administrative controls and account provisioning managed through the Google Workspace admin console. Functional modules and capabilities implemented include email and calendaring, shared drives and document collaboration, and administrative user and access management, aligning Collaboration with marketing, sales, and customer operations workflows. Governance is expressed through centralized admin configuration and role-based access controls to standardize collaboration and account lifecycle processes across the organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TapMango | Legacy | TapMango | Customer Loyalty | CRM | n/a | 2019 | 2019 |
In 2019, TapMango deployed TapMango as its Customer Loyalty application on its public website. The deployment exposed a web-based loyalty enrollment and account interface embedded in customer journeys, providing digital enrollment, points accrual, and rewards redemption capabilities on the site.
Configuration emphasized standard Customer Loyalty modules such as rewards catalog management, points and tier logic, customer segmentation, and campaign automation to support marketing and retention workflows. The TapMango application was implemented as a web-integrated service, instrumenting front-end widgets and account authentication paths to capture customer activity and surface personalized offers, with operational scope focused on marketing and customer success functions and governance centralized around loyalty program administration and campaign orchestration within the TapMango application.
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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