AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Tapnation Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GumGum Legacy GumGum Artificial Intelligence Marketing AI-Powered Application n/a 2022 2022
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Gameanalytics Legacy Gameanalytics Analytics and BI Analytics and BI n/a 2022 2022
In 2022, TapNation integrated GameAnalytics, including PipelineIQ Pro, to standardize event tracking and centralize ingestion as part of an Analytics and BI implementation. The rollout targeted product analytics, user acquisition and monetization workflows and was applied across TapNation operations in Paris France and its portfolio of 19 hit games. The implementation established a standardized event taxonomy and centralized ingestion pipeline using GameAnalytics, enabling consistent instrumentation across mobile SDK event streams and backend telemetry. Functional capabilities configured included product analytics dashboards, UA cohort analysis, monetization reporting and pipeline monitoring to support health reporting and crash investigations. Operational coverage included product, UA, monetization and engineering teams, with GameAnalytics used as the single source for event-level data and operational alerts. The setup centralized ingestion to accelerate debugging and health triage, and supported cross-functional reporting for roadmap and live-ops decisions. Governance changes included formalizing event taxonomy and a cross-team reporting cadence to maintain data quality and schema enforcement. The data-driven configuration of GameAnalytics contributed to faster health reporting and crash investigations and was reported to coincide with approximately 50 percent increase in LTV across 19 hit games within six months.
Analytics and BI Analytics and BI 2022 2022
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2019 2019
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2019 2019
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2023 2023
Marketing Automation CRM 2019 2019
Tag Management CRM 2020 2020
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2025 2025
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2022 2022
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Sockets Layer (SSL) CyberSecurity 2020 2020
IT Decision Makers and Key Stakeholders at Tapnation
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by Tapnation Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Tapnation Technographics

Tapnation is a Media organization based in France, with around 90 employees and annual revenues of $25.0 million.

Tapnation operates a diverse technology stack with applications such as GumGum, Gameanalytics and Google Workspace (Formerly Google G-Suite), covering areas like Artificial Intelligence Marketing, Analytics and BI and Collaboration.

Tapnation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as GumGum, Gameanalytics and Google.

Tapnation recently adopted applications including Amazon SES in 2025, Amazon Publisher Services in 2023 and Microsoft Entra ID (formerly Azure Active Directory) in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Tapnation’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Tapnation’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Tapnation technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.