Target Group
Target House, Cowbridge Rd E,
Cardiff, CF11 9AU,
United Kingdom
Cardiff, CF11 9AU,
United Kingdom
44 08 4565-0620
Banking and Financial Services
Target Group Technographics
Target Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Target Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1003 Target Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Target Group has purchased the following applications: ClickLearn Platform for Digital Adoption in 2021, Fujitsu Interstage for Process Mining in 2018, dotdigital Engagement Cloud for Customer Engagement in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Target Group is running and its propensity to invest more and deepen its relationship with ClickLearn , Fujitsu , dotdigital or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Target Group revenues, which have grown to $313.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Target Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Target Group Tech Stack and Enterprise Applications
Target Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ClickLearn | Legacy | ClickLearn Platform | Digital Adoption | HCM | n/a | 2021 | 2021 |
In 2021 Target Group implemented the ClickLearn Platform to support Digital Adoption across its Microsoft Dynamics 365 Finance & Operations footprint. The implementation was positioned to produce standardized training and documentation assets that aligned with the ERP program and enterprise compliance requirements.
The ClickLearn Platform was configured to deliver core digital adoption capabilities, including automated content capture and documentation authoring, interactive guided walkthroughs, and structured training packages for end users. Instructional outputs were prepared for both instructor led sessions and remote delivery, reflecting the use of ClickLearn to create detailed training materials and documentation for operational teams.
Integration work explicitly included producing ClickLearn content for Microsoft Dynamics 365 Finance & Operations, enabling contextual step by step guidance embedded alongside ERP transactions. Operational coverage focused on IT, Finance, HR, and Operations teams, with content tailored to financial reporting, audit and compliance workflows and to support post go live end user proficiency.
Governance and rollout were driven by a project management approach that coordinated senior stakeholders and department heads, delivered regular progress reporting, and applied risk mitigation to protect scope and timelines. ClickLearn Platform outputs were used as part of training delivery, and the documentation created with ClickLearn helped drive user adoption and system proficiency while supporting process reviews that reduced financial close cycle times and improved operational efficiency.
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Target Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fujitsu | Legacy | Fujitsu Interstage | Process Mining | Analytics and BI | n/a | 2018 | 2018 |
In 2018 Target Group integrated Fujitsu Interstage Business Process Manager into its core consumer finance software Target, deploying Fujitsu Interstage as a Process Mining solution to add runtime process visibility and orchestration capabilities. The integration was positioned to deliver business process management flexibility within Target Group's product suite used by banks, finance houses and utility providers.
Implementation centered on embedding process definition and flow modification capabilities so clients could change process flows without code changes, combining Fujitsu Interstage with Target's proven task oriented components. Functional capabilities implemented include process orchestration, automated task routing, configurable workflows and a clear audit trail to support compliance with increasingly complex consumer finance legislation.
The deployment integrated directly with Target's core consumer finance software and exposed process control to client administrators, enabling end users in mortgage and unsecured loan origination, customer accounts servicing and debt management to adopt best practice applications out of the box. Operational coverage encompassed Target Group's blue chip client base and its United Kingdom offices, embedding Process Mining and BPM controls into customer facing and servicing workflows.
Governance was designed to keep customization in process configuration rather than code, allowing clients to maintain auditability and regulatory compliance while modifying flows. Target Group positioned the Fujitsu Interstage Business Process Manager to help clients become more efficient, drive down operational costs and improve margins by making best practice process templates quickly available.
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Target Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2019 | 2019 |
In 2019 Target Group deployed dotdigital Engagement Cloud to support Customer Engagement on its public website. Target Group implemented dotdigital Engagement Cloud to centralize email and on-site engagement for its banking and financial services customer base, with the application used directly on the website for contact capture and campaign delivery. The deployment emphasizes web channel capture and digital campaign orchestration for marketing and customer engagement functions.
Configuration focused on core engagement modules typical of the platform, including email marketing campaign management, automated journey orchestration, contact segmentation and suppression lists, form and landing page capture, and behavioral tracking for on-site activity. Implementation included template libraries, email rendering, and automation rules to trigger communications based on recorded web interactions.
The application is integrated directly with Target Group's website for subscription capture, on-site messaging, and behavioral data collection, enabling the marketing team to create targeted campaigns tied to web behavior. Operational ownership rests with digital marketing and customer engagement teams, who perform campaign creation, audience segmentation, and reporting workflows within dotdigital Engagement Cloud.
Governance was structured around marketing operations, with campaign approval workflows, template controls, and access permissioning to align campaign execution with financial services compliance requirements. Rollout concentrated on web channel instrumentation and campaign orchestration, accompanied by process documentation and user training so marketers can manage segmentation and automated journeys within the dotdigital Engagement Cloud.
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Target Group Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transfer Agency | Investment Management |
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2018 | 2018 |
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Target Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2022 | 2022 |
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Target Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Target Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Executive Officer | CXO | Finance | |
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Change and IT Director | Director | IT | |
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Director of IT | Director | IT | |
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Apps Being Evaluated by Target Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Target Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Target Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Target Group Technographics
Target Group is a Banking and Financial Services organization based in United Kingdom,
with around 1003 employees and annual revenues of $313.0 million.
Target Group operates a diverse technology stack with applications such as
ClickLearn Platform, Fujitsu Interstage and dotdigital Engagement Cloud,
covering areas like Digital Adoption, Process Mining and Customer Engagement.
Target Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ClickLearn, Fujitsu and dotdigital.
Target Group recently adopted applications including
Nice Actimize in 2022, ClickLearn Platform in 2021 and Salesforce Pardot in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Target Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Target Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Target Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.