Tarkett France Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tarkett France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Tarkett France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tarkett France has purchased the following applications: OpenText Digital Asset Management for Digital Asset Management in 2017, EuroDNS for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tarkett France is running and its propensity to invest more and deepen its relationship with OpenText , EuroDNS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tarkett France revenues, which have grown to $239.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tarkett France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenText | Legacy | OpenText Digital Asset Management | Digital Asset Management | Content Management | n/a | 2017 | 2017 |
In 2017 Tarkett France implemented OpenText Digital Asset Management to transform its digital asset management and improve customer experience. The deployment centered on OpenText Media Management within the Digital Asset Management category to make Tarkett web platforms more visually engaging and to improve operational efficiency for marketing and ecommerce teams worldwide.
The implementation emphasized core DAM capabilities, including centralized asset ingestion, metadata enrichment, taxonomy-driven tagging, searchable renditions, version control, and published asset distribution. Configuration work focused on product and brand asset organization to accelerate content reuse and streamline marketing content lifecycles, with workflow automation for approvals and controlled publishing.
Operational coverage targeted global marketing and ecommerce functions and was expected to serve more than 6,000 employees globally, supporting asset publication to the company web properties. Integrations were implemented at the content publishing layer to enable faster distribution of product imagery and brand assets to web platforms and customer facing channels.
Governance changes included centralizing the asset library, standardizing metadata and taxonomy for product and brand assets, and defining user roles and approval workflows for marketing and ecommerce teams. Outcomes called out by Tarkett included improved customer experience through more visually engaging web platforms and accelerated content reuse and distribution for product and brand assets.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EuroDNS | Legacy | EuroDNS | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
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