Tassal
1/5 Franklin Whrf,
Hobart, 7000, TAS,
Australia
Hobart, 7000, TAS,
Australia
61 1800 652 027
Consumer Packaged Goods
Tassal Technographics
Tassal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tassal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1712 Tassal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tassal has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2018, Microsoft 365 for Collaboration in 2015, Zoho CRM Plus for CRM, Sales Engagement in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tassal is running and its propensity to invest more and deepen its relationship with Microsoft , Zoho Corp. , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tassal revenues, which have grown to $583.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tassal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tassal Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Tassal implemented Microsoft Dynamics 365 for Finance and Operations as its core ERP Financial platform to unify finance and operational data and to deliver ocean to supermarket supply chain visibility. The initiative is led by chief information officer Matt Leary and is positioned as the backbone for end to end financial and operational control across the organisation.
The deployment centers on finance and operations capabilities typical of ERP Financial systems, including financial management, operational planning, and supply chain orchestration to support traceability from harvest through retail. Tassal also leverages Dynamics Business Central alongside Microsoft Dynamics 365 for Finance and Operations to align transactional workflows and master data across finance and operations teams.
Integrations explicitly include Microsoft Dynamics 365 Field Service and the Microsoft Power Platform, with the latter used to enable citizen developers to build apps and automate tasks. Operational coverage encompasses finance, operations, and field service functions, providing a linked data model to support supply chain visibility from ocean to supermarket.
Governance is driven from the CIO office, with a clear focus on process automation and empowering employees to create solutions that drive efficiencies across the entire organisation. Stated outcomes include improved supply chain visibility and broader process automation through Power Platform apps and Dynamics 365 Field Service integration.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Tassal implemented Microsoft 365 to standardize collaboration across the organization. The Microsoft 365 deployment established a cloud tenant providing Collaboration services to support corporate productivity and content referenced on their public website, extending collaboration capabilities across the company’s Australian operations.
Configuration focused on standard Microsoft 365 functional modules including Microsoft 365 Exchange Online for corporate email, SharePoint Online for intranet and document management, OneDrive for Business for personal file storage, and Microsoft Teams for chat and meetings. Governance was centered on centralized tenant administration, role based access controls and user provisioning workflows to manage accounts for Tassal’s workforce of 1712 employees, with Microsoft 365 forming the core Collaboration platform for IT, HR, sales and operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho CRM Plus | CRM, Sales Engagement | CRM | Squirrel Business Hub | 2016 | 2016 |
In 2016, Tassal implemented Zoho CRM Plus to consolidate customer data and to plan and track sales visits. Tassal implemented Zoho CRM Plus as its CRM,Sales Engagement platform to centralize customer and account records used by field sales and customer service teams.
The Zoho CRM Plus deployment configured core modules for contact and account management, opportunity and pipeline tracking, scheduled sales visit planning and mobile field access, and sales engagement capabilities such as email tracking and activity logging. Configuration emphasized unified customer profiles and visit histories to support account-based selling and structured sales activity capture.
Squirrel Business Hub led the implementation, delivering the cloud-hosted Zoho CRM Plus instance and aligning system workflows with Tassal’s commercial and distributor account processes. The rollout instrumented visit scheduling, sales activity capture, and centralized reporting to provide operational visibility for sales and customer operations.
Governance included standardized data capture rules, structured activity logging for sales visits, and a controlled rollout overseen by Squirrel Business Hub to drive adoption. The initiative consolidated customer data and enabled Tassal to plan and track sales visits using Zoho CRM Plus.
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Tassal
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Tassal Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tassal IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tassal digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Tassal Technographics
Tassal is a Consumer Packaged Goods organization based in Australia,
with around 1712 employees and annual revenues of $583.0 million.
Tassal operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Microsoft 365 and Zoho CRM Plus,
covering areas like ERP Financial, Collaboration and CRM, Sales Engagement.
Tassal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Zoho Corp..
Tassal recently adopted applications including
Microsoft Dynamics 365 for Finance and Operations in 2018, Intuit Mailchimp in 2018 and Pathwire Mailgun in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tassal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tassal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tassal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.