London, WC1X 9HS,
United Kingdom
Taster Technographics
Taster Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Taster and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Taster employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Taster has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Hubspot CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Taster is running and its propensity to invest more and deepen its relationship with Teamtailor , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Taster revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Taster intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Taster Tech Stack and Enterprise Applications
Taster HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Taster implemented Teamtailor ATS as its external candidate attraction and tracking platform, deploying the solution directly on its public careers site careers.taster.com. The implementation aligns with the Recruiting,Applicant Tracking System category and positions Teamtailor ATS as the primary interface for job listings and initial candidate engagement for the companys UK-based recruiting activities.
The Teamtailor ATS deployment focuses on careers site integration and applicant lifecycle management, including job posting, candidate pipeline management, profile capture, and automated candidate notifications, consistent with typical Recruiting,Applicant Tracking System capabilities. Configuration likely emphasizes employer branding on the public careers page, role-level workflows for hiring managers, and candidate screening stages to centralize applications into a single system of record.
Operationally the solution is presented as a cloud SaaS careers site integration embedded into Tasters website and used by HR and hiring managers to coordinate sourcing and interview workflows. Governance attention centers on recruiting process standardization, role based access for hiring stakeholders, and centralized candidate data for recruiting operations.
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Taster Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Taster began using Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation supports corporate productivity and communications for the company’s UK operations and approximately 150 employees, and the use of Google Workspace is observable on Taster’s website.
Taster configured core Google Workspace modules including Gmail, Calendar, Google Drive, Docs, Sheets, Slides and Meet, managed through the Google Workspace Admin console to administer accounts, groups and baseline security controls. The deployment emphasized cloud document collaboration with shared drives for content teams, collaborative editing workflows and scheduled meeting orchestration via Calendar and Meet.
Operational coverage included corporate, creative and commercial teams, with Google Workspace underpinning email, file storage and collaborative content production across the organization. Access governance used Google Workspace group management and delegated admin roles to structure permissions and enable cross-functional collaboration.
Governance and day-to-day workflows were centralized in the Google Workspace Admin console, with user provisioning and group policy configuration supporting internal communications, content collaboration, scheduling and remote meetings. Google Workspace (Formerly Google G-Suite) is the primary Collaboration application for Taster’s productivity and communications stack.
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Collaboration | Collaboration |
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2022 | 2022 |
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Taster CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, Taster implemented Hubspot CRM to centralize website lead capture and contact management within a cloud hosted SaaS deployment, using Hubspot CRM as the primary CRM for sales and marketing. Hubspot CRM is embedded on their website to instrument web forms and tracking, routing inbound enquiries into contact records and organized deal pipelines that marketing and sales teams consume.
Configuration emphasizes contact and company record schemas, web form capture, email templates, and defined sales pipeline stages aligned to CRM functional workflows. Integrations are focused on the website to capture leads directly into Hubspot CRM, with operational scope covering Taster’s marketing and sales teams in the United Kingdom, and governance centered on standardized contact properties, lead assignment workflows and shared pipeline visibility to support unified customer lifecycle management within Hubspot CRM.
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Taster IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Taster
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Apps Being Evaluated by Taster Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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