Tata 1mg
Level 3, Vasant Square Mall, Pocket V, Sector B, Vasant Kunj New Delhi,
Delhi, 110070,
India
Delhi, 110070,
India
91 11 4600 0739
Professional Services
Tata 1mg Technographics
Tata 1mg Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tata 1mg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Tata 1mg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tata 1mg has purchased the following applications: Amazon Pay for Payment Processing in 2021, GumGum for Artificial Intelligence Marketing in 2020, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tata 1mg is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , GumGum , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tata 1mg revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tata 1mg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tata 1mg Tech Stack and Enterprise Applications
Tata 1mg ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Tata 1mg integrated Amazon Pay into its website as the Payment Processing solution for online customer checkout. The implementation embedded Amazon Pay client-side widgets into retail checkout pages and paired those with server-side API calls to Amazon Pay to authorize and capture transactions, aligning the application with Tata 1mg's web checkout infrastructure.
The deployment focused on e-commerce payment functions typical of Payment Processing, including payment authorization, tokenization for saved instruments, and transaction capture and settlement orchestration, with operational scope centered on the Tata 1mg website in India. Governance and operational ownership were structured around finance and payment operations teams and customer experience workflows, consolidating payment processing into the web checkout layer and backend payment API surface using Amazon Pay.
|
Tata 1mg AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Tata 1mg implemented GumGum on its website. GumGum is an Artificial Intelligence Marketing application deployed to support Tata 1mg digital marketing and advertising functions and to enable contextual monetization and targeted creative delivery on site inventory.
The deployment is web focused, with site level instrumentation feeding page content and visual signals to GumGum for cloud based inference. Implementation scopes align with common Artificial Intelligence Marketing capabilities, including contextual content analysis, image and content recognition, automated creative selection, and real time ad decisioning, implemented via on‑page tags and client side scripts to enable immediate creative swaps and contextual placements.
Operational coverage is the Tata 1mg public website serving the India market and is managed through the companys digital marketing and ecommerce teams. Governance workstreams centered on tag management, content workflow updates, and placement policy controls to operationalize the GumGum configuration and ensure compliance with site level consent and content rules.
|
Tata 1mg Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Tata 1mg implemented Cisco Webex Meetings. Tata 1mg is using Cisco Webex Meetings on their website, deploying the application within an Audio Video and Web Conferencing context to support both internal meeting workflows and customer-facing online meeting access.
The deployment emphasizes standard Cisco Webex Meetings capabilities, including real-time video, high quality audio, screen sharing and content collaboration, meeting recording, host controls and participant management. Configuration work focused on meeting scheduling, branded join experiences for web visitors, and meeting security controls typical for Audio Video and Web Conferencing implementations.
Operationally the Cisco Webex Meetings implementation is delivered as a cloud managed meeting service accessible from the Tata 1mg website and through standard browser and mobile join flows, providing a unified meeting endpoint for employees and external users. The rollout supports company operations in India and aligns meeting access for internal collaboration and customer engagement through the public site.
Governance for Cisco Webex Meetings centers on centralized administration, role based user provisioning, meeting policy configuration and staged enablement across teams. The approach documented site level administration and access controls, with an emphasis on consistent meeting configuration and security settings across Tata 1mg user groups.
|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
Tata 1mg Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Video Editing | Content Management |
|
2023 | 2023 |
|
Tata 1mg SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2017 | 2017 |
|
Tata 1mg CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Data Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Tata 1mg ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
Tata 1mg TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
Tata 1mg PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
Tata 1mg IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
Tata 1mg CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Tata 1mg
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Tata 1mg Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tata 1mg IT executives and key decision makers. This section highlights Tata 1mg's latest recorded technology evaluations, including Marg ERP for ERP Financial on 2026-02-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tata 1mg digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-17 | Tata 1mg | Evaluated | Marg ERP | Marg ERP | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Tata 1mg Technographics
Tata 1mg is a Professional Services organization based in India,
with around 800 employees and annual revenues of $200.0 million.
Tata 1mg operates a diverse technology stack with applications such as
Amazon Pay, GumGum and Cisco Webex Meetings,
covering areas like Payment Processing, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
Tata 1mg has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), GumGum and Cisco Systems.
Tata 1mg recently adopted applications including
Gumlet in 2023, Amazon Pay in 2021 and RudderStack in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tata 1mg’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tata 1mg’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tata 1mg technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.