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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Taurus Velden Tech Stack and Enterprise Applications

Taurus Velden ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Flexybox Legacy Flexybook Reservation and Booking Management ERP Services and Operations n/a 2018 2018
In 2018, Taurus Velden implemented Flexybook for Reservation and Booking Management to centralize online reservation capture and operational booking workflows. The deployment embedded the Flexybook booking engine into the Taurus Velden website to support direct reservations, an online availability calendar, and customer self-service booking flows. Implementation scope covered front desk and reservations operations for the leisure and hospitality business, establishing Flexybook as the system of record for bookings and availability across daily scheduling and guest communications. The narrative links Taurus Velden Flexybook Reservation and Booking Management to core business functions of reservations, operations, and guest intake. Functional configuration of Flexybook emphasized core Reservation and Booking Management modules, including a centralized availability calendar, rate and inventory controls, booking forms, and reservation lifecycle management. The setup included automated confirmation messaging and status updates, with configuration choices aimed at channel consistency and overbooking controls appropriate to a single-site operator with 33 employees. Governance instituted clear operational ownership by reservations and operations staff, standardized booking intake procedures, and integrated website-based booking flows into daily front-desk processes.
Taurus Velden Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
Taurus Velden CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy Automattic Jetpack CRM CRM CRM n/a 2022 2022
In 2022, Taurus Velden implemented Automattic Jetpack CRM, a CRM solution, to centralize customer records for its Leisure and Hospitality operations in the Netherlands. The implementation was sized to a 33-employee organization and targeted guest services, reservations, and marketing workflows. The deployment emphasized core CRM capabilities, including contact and company record management, activity tracking, and a simplified booking or deal pipeline configured to match hospitality workflows. Automattic Jetpack CRM was configured to support contact segmentation, interaction history capture, and basic email outreach functionality consistent with CRM category expectations. Operationally the system was provisioned for front-office and customer-facing teams, consolidating guest profiles and interaction logs to reduce fragmentation across email and ad hoc spreadsheets. The data model and architecture were kept lightweight, with centralized records and role-based access controls appropriate for a small business environment. Governance focused on internal administration and an incremental rollout, with configuration tasks and user onboarding staged to avoid disruption to reservation and service operations. This implementation aligns the company, Automattic Jetpack CRM, CRM business functions for customer lifecycle management in a small Leisure and Hospitality organization.
Customer Experience CRM 2018 2018

IT Decision Makers and Key Stakeholders at Taurus Velden

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Taurus Velden Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Taurus Velden IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Taurus Velden digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Taurus Velden Technographics
Taurus Velden is a Leisure and Hospitality organization based in Netherlands, with around 33 employees and annual revenues of $3.0 million.
Taurus Velden operates a diverse technology stack with applications such as Flexybook, Microsoft 365 and Automattic Jetpack CRM, covering areas like Reservation and Booking Management, Collaboration and CRM.
Taurus Velden has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Flexybox, Microsoft and Automattic.
Taurus Velden recently adopted applications including Automattic Jetpack CRM in 2022, Flexybook in 2018 and Hotjar in 2018, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Taurus Velden’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Taurus Velden’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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