TB12
240 Patriot Place,
Foxboro, 2035, MA,
United States
Foxboro, 2035, MA,
United States
1 508 543-4900
Consumer Packaged Goods
TB12 Technographics
TB12 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TB12 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 TB12 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TB12 has purchased the following applications: Klarna Payments for Payment Processing in 2021, Mindbody Business for Gym Management in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TB12 is running and its propensity to invest more and deepen its relationship with Klarna , Amazon Web Services (AWS) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TB12 revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TB12 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TB12 Tech Stack and Enterprise Applications
TB12 ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, TB12 implemented Klarna Payments on its public website to handle online checkout flows and customer payment authorization. Klarna Payments is positioned as the primary Payment Processing option for TB12's e-commerce channel, integrating hosted checkout components directly into the site experience.
The deployment architecture centers on a web-facing integration where Klarna Payments widgets and consumer financing options are embedded into the site's checkout flow, supporting pay later and installment capabilities alongside direct card and bank payment methods. Operational scope includes e-commerce, finance and revenue operations teams that manage reconciliation, settlement and order-to-cash adjustments, with governance tasks focused on payment configuration, consumer disclosures and return handling. The configuration relies on standard Payment Processing capabilities such as hosted payment UI, authorization, settlement and risk screening that are native to Klarna Payments, and the stated integration surface is limited to the TB12 website.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Subscription and Recurring Billing | ERP |
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2018 | 2018 |
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TB12 ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| MINDBODY | Legacy | Mindbody Business | Gym Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 TB12 implemented Mindbody Business as its Gym Management platform and embedded Mindbody Business on its public website to provide customer facing booking and class schedules. The deployment positioned the application to manage online booking, class and session scheduling, client profiles, and membership administration, reflecting capabilities commonly associated with Gym Management software.
The implementation runs as a cloud SaaS instance integrated into TB12's website for consumer booking flows and membership signups, with operations conducted through the Mindbody Business vendor console and administrative interfaces. No external system integrations were specified, so operational scope is centered on customer engagement, scheduling, membership operations, and front desk workflows for TB12's fitness and training offerings. Governance focused on centralizing scheduling and client data inside Mindbody Business to standardize booking and class management processes.
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TB12 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, TB12 deployed Cisco Webex Meetings as its primary Audio Video and Web Conferencing solution, embedding Cisco Webex Meetings on its public website to enable web-based attendance and remote collaboration. The presence of Cisco Webex Meetings in the site source indicates a web-embedded conferencing layer serving both customer-facing sessions and internal meetings.
Configuration centers on standard Cisco Webex Meetings capabilities, including scheduled meetings, real time video and audio, screen sharing, meeting recording, and participant management. The implementation employs browser-based join flows to minimize client installation for external attendees, consistent with web-embedded conferencing deployments.
Operational scope covers corporate communication and customer engagement workflows across TB12 teams, leveraging Cisco Webex Meetings to host product demos, customer calls, and internal collaboration. Governance is managed through centralized admin controls, meeting access policies, and recording retention practices consistent with Audio Video and Web Conferencing program governance.
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Collaboration | Collaboration |
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2019 | 2019 |
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Online Meeting Scheduling | Collaboration |
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2019 | 2019 |
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TB12 eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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TB12 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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TB12 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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TB12 CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at TB12
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by TB12 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TB12 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TB12 digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD TB12 Technographics
TB12 is a Consumer Packaged Goods organization based in United States,
with around 120 employees and annual revenues of $10.0 million.
TB12 operates a diverse technology stack with applications such as
Klarna Payments, Mindbody Business and Cisco Webex Meetings,
covering areas like Payment Processing, Gym Management and Audio Video and Web Conferencing.
TB12 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, MINDBODY and Cisco Systems.
TB12 recently adopted applications including
Klarna Payments in 2021, Amazon Pay in 2021 and Apple Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TB12’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TB12’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TB12 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.