Chennai, 600040,
India
Technoarete Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Technoarete and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Technoarete employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Technoarete has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Mailatmars Platform for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Technoarete is running and its propensity to invest more and deepen its relationship with Zendesk , Google , Mailatmars or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Technoarete revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Technoarete intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mailatmars | Legacy | Mailatmars Platform | Marketing Automation | CRM | n/a | 2024 | 2024 |
In 2024, Technoarete deployed the Mailatmars Platform to support outbound publishing communications, using Marketing Automation to distribute call for papers and journal announcements for titles such as the Journal of Nursing Practices and Research. The Mailatmars Platform is positioned as the primary communication engine for publishing and outreach activities in India, enabling repeatable template-driven mailings for editorial notifications and audience engagement.
Configuration focused on email campaigns and template-driven mailings, leveraging a Mailatmars-hosted call-for-papers template for JNPR communications and an SMTP relay for campaign delivery. Campaign templates were standardized to ensure consistent branding and content structure, while scheduling and list management capabilities were applied to coordinate recurring announcement cadences across journals.
Operational coverage centers on editorial and outreach teams within Technoarete in India, where centralized template management and campaign orchestration align publishing workflows with outreach schedules. Governance was organized around template control and campaign approval workflows to maintain editorial oversight, and technical configuration emphasized deliverability and template reuse rather than integration with external marketing stacks.
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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