TechTarget
275 Grove Street,
Newton, 2466, MA,
United States
Newton, 2466, MA,
United States
1 650-392-0420
Professional Services
TechTarget Technographics
TechTarget Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TechTarget and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 TechTarget employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TechTarget has purchased the following applications: Epicor ERP for ERP Financial in 2016, Drift AI Chatbot for Chatbots and Conversational AI in 2021, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TechTarget is running and its propensity to invest more and deepen its relationship with Epicor , SAP , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TechTarget revenues, which have grown to $278.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TechTarget intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TechTarget Tech Stack and Enterprise Applications
TechTarget ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epicor | Legacy | Epicor ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, TechTarget implemented Epicor ERP as its ERP Financial platform to centralize core accounting workflows for the company. Epicor ERP was adopted to support TechTarget finance and revenue accounting functions across its United States operations, with a focus on month end revenue close activities.
The Epicor ERP implementation emphasized core financial modules consistent with ERP Financial deployments, including the general ledger, journal entry processing, period close sequencing, and chart of accounts configuration. Epicor ERP handled the posting of recurring and manual journal entries, close period control, and close task orchestration to enable standardized month end close procedures.
Operational coverage centered on TechTarget’s finance organization and revenue accounting teams, where Epicor ERP served as the authoritative system for recording revenue related entries. Integrations are reported at the application level to support automated journal entry feeds and transactional reconciliations, enabling Epicor ERP to receive and consolidate accounting data needed for the monthly close.
Governance changes included centralizing posting authority into Epicor ERP, establishing role based approval controls, and instituting an enforced close calendar and audit trail for journal entries. The finance team was responsible for the monthly revenue close, including posting of journal entries in Epicor ERP, which institutionalized consistent accounting workflows and close ownership.
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Expense Management | ERP |
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2010 | 2010 |
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TechTarget AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, TechTarget deployed Drift AI Chatbot on its website. The Drift AI Chatbot implementation sits as an embedded conversational interface on techtarget.com and leverages the Chatbots and Conversational AI application category to automate initial buyer interactions and capture inbound intent signals from site visitors.
The Drift AI Chatbot deployment uses core Chatbots and Conversational AI capabilities, including multi step conversational workflows, natural language intent detection, automated qualification scripts, and contextual response retrieval to address common prospect queries and surface next best actions for human follow up. Configuration emphasized conversational playbooks, routing rules for human handoff, and standardized response families to maintain consistent messaging across site touch points.
Operational scope is centered on the corporate website, where the chatbot supports marketing, demand generation, and sales engagement functions and is instrumented to collect conversational analytics for iterative refinement. Governance established content ownership with marketing, defined escalation procedures for sales handoff, and regular cadence for updating playbooks based on chat interaction patterns.
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TechTarget CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, TechTarget deployed Hotjar on its public website to capture on-page user behavior and support Customer Experience initiatives. Hotjar was instrumented using the site JavaScript snippet to collect session replays, heatmaps, conversion funnel observations and on-site feedback widgets, providing qualitative behavioral analytics and user interaction records.
The implementation focused on web UX and digital marketing workflows, with data consumption by UX researchers, product managers and marketing teams to support content and engagement decisions. Governance centered on site-level instrumentation, sampling and privacy controls to manage captured sessions and feedback, positioning Hotjar as a behavioral analytics and feedback layer within TechTarget's Customer Experience tooling.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2012 | 2012 |
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TechTarget ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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TechTarget IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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TechTarget CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at TechTarget
| First Name | Last Name | Title | Function | Department | Phone | |
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VP of Sales, Global Accounts | VP | Sales | |
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Senior Vice President of Global Sales | VP | Sales | |
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Vice President of Sales, Global Accounts | VP | Sales | |
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Vice President of Sales, West | VP | Sales | |
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SVP Customer Success Operations | VP | Customer Service | |
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Senior Vice President Sales Operations | VP | Sales | |
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CEO | CXO | Finance | |
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Senior Vice President, Human Resources | VP | HR | |
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SVP, Sales Strategy, Development, and Enablement | VP | Sales | |
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Chief Financial Officer and Treasurer | CXO | Finance | |
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Vice President, Customer Success | VP | Customer Service | |
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Vice President, Customer Success | VP | Customer Service | |
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Director of Customer Success | Director | Customer Service | |
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Apps Being Evaluated by TechTarget Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TechTarget IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TechTarget digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD TechTarget Technographics
TechTarget is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $278.6 million.
TechTarget operates a diverse technology stack with applications such as
Epicor ERP, Drift AI Chatbot and Hotjar,
covering areas like ERP Financial, Chatbots and Conversational AI and Customer Experience.
TechTarget has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Epicor, Drift and Contentsquare.
TechTarget recently adopted applications including
Drift AI Chatbot in 2021, Hotjar in 2021 and Xandr Invest (ex AppNexus DSP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TechTarget’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TechTarget’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TechTarget technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.