Telefonica Brasil S.A.
Av. Engenheiro Luis Carlos Berrini 1376,32º andar,
Sao Paulo, 04571-936, SP,
Brazil
Sao Paulo, 04571-936, SP,
Brazil
55 11 3430 3687
Communications
Telefonica Brasil S.A. Technographics
Telefonica Brasil S.A. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Telefonica Brasil S.A. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33985 Telefonica Brasil S.A. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Telefonica Brasil S.A. has purchased the following applications: Amdocs Kenan for Subscription and Recurring Billing in 2016, Adobe Experience Manager for Digital Asset Management in 2022, Oracle Siebel for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Telefonica Brasil S.A. is running and its propensity to invest more and deepen its relationship with Amdocs , Adobe Systems , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Telefonica Brasil S.A. revenues, which have grown to $7.99 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Telefonica Brasil S.A. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Telefonica Brasil S.A. Tech Stack and Enterprise Applications
Telefonica Brasil S.A. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amdocs | Legacy | Amdocs Kenan | Subscription and Recurring Billing | ERP | n/a | 2016 | 2016 |
In 2016 Telefonica Brasil S.A. engaged Amdocs to scale and support its Amdocs Kenan billing system following the acquisition of GVT. The engagement focused on billing and monetization and finance processes in Brazil, targeting both prepaid and postpaid services and consolidating capacity into the Amdocs Kenan application. Apps Category:
Implementation centered on Amdocs Kenan as the core billing and monetization engine, configured to handle increased transaction volumes and consolidated billing operations. Functional scope explicitly addressed billing, monetization and finance process orchestration, including configuration for prepaid rating, postpaid billing cycles, invoicing and finance interfaces aligned to telecom billing workflows.
Operational coverage was national within Brazil and encompassed Vivo consumer business after the GVT acquisition, supporting billing operations, finance and revenue assurance teams. Governance and rollout emphasized consolidation of billing capacity and sustained support services from Amdocs to increase scale and operational efficiency across prepaid and postpaid services.
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Telefonica Brasil S.A. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2022 | 2022 |
In 2022, Telefonica Brasil S.A. deployed Adobe Experience Manager as its Digital Asset Management platform. Adobe Experience Manager is used on the Telefonica Brasil website to centralize, catalogue, and deliver digital media for public web channels and site content.
The implementation emphasizes core Digital Asset Management capabilities, including a centralized asset repository, metadata and taxonomy management, version control, automated renditions, and search and tagging to support web publishing workflows. Configuration focused on asset ingestion pipelines, metadata schemas, repository organization, and content authoring paths to enable consistent delivery of images, video, and documents.
Operational integration is concentrated on the company website, where Adobe Experience Manager supplies media and rich content into page templates and delivery pipelines to maintain consistency across digital touchpoints. The deployment is aligned with content operations and marketing functions, enabling role based access control, editorial workflows, and approval gates to manage asset lifecycles for public web properties.
Governance was implemented through metadata standards, taxonomy enforcement, and workflow automation to standardize publishing practices across site sections. Rollout activities included staged adoption across web properties, defined content ownership, and training for editorial and digital teams to sustain ongoing asset management and editorial governance.
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Telefonica Brasil S.A. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Siebel | CRM | CRM | n/a | 2022 | 2022 |
In 2022, Telefônica Brasil S.A. began moving development and testing data center workloads to Oracle Cloud Infrastructure and shifted databases for important production applications such as Oracle Siebel to Oracle Cloud@Customer. Telefônica Brasil, which operates the Vivo brand and manages more than 97 million accesses across Brazil, aligned this infrastructure work to support its Oracle Siebel CRM footprint across customer-facing operations.
The Oracle Siebel implementation centers on CRM functional modules and capabilities typical of Siebel deployments, including customer master data consolidation, case and service management, and sales automation for contact center and field teams. Database consolidation onto Oracle Cloud@Customer was prioritized to preserve production transactional integrity while development and testing workloads run on Oracle Cloud Infrastructure, providing a separated environment for lifecycle activities.
Operational scope covers nationwide customer care and commercial systems for Telefônica Brasil, with the architecture separating application runtime from database tenancy between OCI and Cloud@Customer. This multi-cloud alignment for Oracle Siebel CRM is described as a major milestone on Telefônica’s cloud journey and is explicitly intended to produce significant cost savings as part of the infrastructure strategy.
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Telefonica Brasil S.A. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Database Management | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Telefonica Brasil S.A.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Telefonica Brasil S.A. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Telefonica Brasil S.A. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Telefonica Brasil S.A. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Telefonica Brasil S.A. Technographics
Telefonica Brasil S.A. is a Communications organization based in Brazil,
with around 33985 employees and annual revenues of $7.99 billion.
Telefonica Brasil S.A. operates a diverse technology stack with applications such as
Amdocs Kenan, Adobe Experience Manager and Oracle Siebel,
covering areas like Subscription and Recurring Billing, Digital Asset Management and CRM.
Telefonica Brasil S.A. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amdocs, Adobe Systems and Oracle.
Telefonica Brasil S.A. recently adopted applications including
Adobe Experience Manager in 2022, Oracle Siebel in 2022 and Adobe Experience Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Telefonica Brasil S.A.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Telefonica Brasil S.A.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Telefonica Brasil S.A. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.