Traverse City, 49684, MI,
United States
TentCraft Technographics
TentCraft Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TentCraft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 TentCraft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TentCraft has purchased the following applications: Stripe Payments for Payment Processing in 2013, Drift AI Chatbot for Chatbots and Conversational AI in 2020, Typeform for Survey and Questionnaire in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TentCraft is running and its propensity to invest more and deepen its relationship with Stripe , Drift , Typeform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TentCraft revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TentCraft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TentCraft Tech Stack and Enterprise Applications
TentCraft ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2013 | 2013 |
In 2013, TentCraft deployed Stripe Payments on their website, initiating a web-based payment processing capability under the Payment Processing category. The implementation uses Stripe Payments as the primary payment gateway to accept card transactions through TentCraft's online checkout flows.
Configuration focused on standard Payment Processing capabilities, including hosted checkout integration, payment tokenization for card data security, authorization and capture workflows, and settlement routing to the company merchant account. Stripe Payments is referenced directly in the implementation, and the configuration aligns with typical ecommerce payment module deployment patterns.
Operationally the implementation is integrated into TentCraft's website checkout workflows, connecting front-end order capture to Stripe Payments for real time authorization and capture. The scope is therefore centered on online sales and order processing, with finance and customer service processes tied to payment events generated by Stripe Payments.
Governance and operational procedures were aligned to support transaction review, refund processing, and dispute handling through Stripe's dashboard and APIs, enabling finance and operations teams to manage reconciliation and chargeback workflows. Operational controls emphasize secure token handling and PCI aware checkout flows consistent with Payment Processing implementations.
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TentCraft AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, TentCraft deployed Drift AI Chatbot on their website to support front line customer engagement. TentCraft implemented Drift AI Chatbot under the Chatbots and Conversational AI category to instrument website conversational workflows and capture buyer intent for a manufacturing company with approximately 100 employees.
The implementation centered on building structured conversational workflows, lead capture and qualification flows, automated routing logic, and standardized response templates. Configuration activities included creating conversational playbooks, form based contact capture and progressive profiling, automated qualifying questions, and handoff triggers to human agents for complex inquiries.
Operational coverage prioritized the corporate website and tied the Chatbots and Conversational AI capability to marketing, sales, and web operations for ongoing management. Governance was organized around conversation script ownership, cadence for content and script updates, and routine analytics review to refine routing and response rules while maintaining alignment with sales qualification and support triage processes.
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TentCraft Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Typeform | Legacy | Typeform | Survey and Questionnaire | Collaboration | n/a | 2018 | 2018 |
In 2018 TentCraft implemented Typeform on its public website to support customer feedback and lead capture workflows, deploying the Typeform application in the Survey and Questionnaire category for web-native form interactions. The deployment is centered on embedded Typeform forms that present conversational surveys and contact forms to site visitors, aligning the TentCraft Typeform Survey and Questionnaire capability with marketing and customer engagement functions.
Configuration work focused on standard Typeform capabilities such as conversational form flows, conditional logic, custom branding, and file upload fields, with forms embedded directly into product and contact pages. Typeform response management and form settings were used to control question branching and data capture, ensuring consistent user experience and structured response records.
No named third party integrations are documented in the source, therefore response collection is handled within Typeform on the website, with operational handoff to internal teams for follow up. Operational scope spans the public website and internal teams responsible for marketing driven lead qualification and customer service follow up, using Typeform response exports or the native response hub for downstream handling.
Governance is organized around form ownership, version control, and content updates, with marketing controlling form configuration and site embedding while sales and customer success consume form responses. The implementation emphasizes lightweight web embedding and form-level configuration rather than heavy platform integration, positioning Typeform as the Survey and Questionnaire tool for TentCraft customer engagement and lead capture.
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TentCraft CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Lead Generation | CRM |
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2020 | 2020 |
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Listing Management | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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TentCraft IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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TentCraft CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at TentCraft
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by TentCraft Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||