Texneo
R. Dr. Blumenau, 7625,
Indaial, 89086-550,
Brazil
Indaial, 89086-550,
Brazil
55 47 3036-6211
Consumer Packaged Goods
Texneo Technographics
Texneo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Texneo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Texneo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Texneo has purchased the following applications: Tableau for Analytics and BI in 2017, Microsoft 365 for Collaboration in 2014, LojaVirtual for eCommerce in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Texneo is running and its propensity to invest more and deepen its relationship with Tableau Software , Microsoft , LojaVirtual or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Texneo revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Texneo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Texneo Tech Stack and Enterprise Applications
Texneo Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017 Texneo deployed Tableau as its Analytics and BI application to centralize sales performance reporting for regional operations. The deployment targeted the southern Brazil commercial region including Mato Grosso and Mato Grosso do Sul, supporting a regional sales organization of roughly 12 representatives and the Gerente de vendas regional during the Mar 2017 to May 2018 period. Texneo is a Consumer Packaged Goods company headquartered in Brazil with about 500 employees and annual revenue near 50 million, and Tableau was adopted to provide visual analytics for that commercial scope.
Tableau was configured to deliver sales performance dashboards, KPI tracking, territory performance views, and self service reporting for sales managers and representatives. The implementation emphasized interactive visualizations and operational reporting to support monthly and annual target distribution, sales planning, and individual performance monitoring. Tableau provided the Analytics and BI capability to surface indicators used in hiring, coaching, and regional planning activities.
Operational integration included use of ERP Farbenet as a feed for transactional and performance indicators, with Tableau consuming ERP Farbenet data to produce consolidated dashboards. The solution was used by sales leadership during client visits and at sales conventions and national trade fairs to inform territory decisions and target allocation. Governance centered on using Tableau outputs to standardize distribution of monthly and annual targets and to monitor representative sales evolution across the region.
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2021 | 2022 |
|
Texneo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Texneo implemented Microsoft 365 as its Collaboration platform, deploying Microsoft 365 to consolidate email, document sharing, and team communication across the company. The deployment established Microsoft 365 as the primary Collaboration application for Texneo in Brazil.
The implementation configured core Microsoft 365 capabilities including Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for Business for personal file synchronization, and Microsoft Teams for chat, presence, and meetings. Tenant level configuration used Microsoft 365 administrative controls and Azure Active Directory identity services to support single sign on, role based access controls, and centralized user provisioning.
Operational coverage included company wide adoption across Texneo corporate functions and regional teams in Brazil, with configuration for site and group based document libraries and team spaces. Governance was implemented through centralized collaboration policies, information classification and access controls, mailbox retention settings, and end user enablement to align business processes with the Microsoft 365 Collaboration platform.
|
Texneo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LojaVirtual | Legacy | LojaVirtual | eCommerce | eCommerce | n/a | 2014 | 2014 |
In 2014, Texneo relaunched its online sales platform with LojaVirtual as its eCommerce application. The Santa Catarina knitwear company, present in more than 13 countries across three continents, used the LojaVirtual eCommerce storefront to broaden its product portfolio to more than 1,200 SKUs spanning sportswear, beachwear, and underwear segments.
The LojaVirtual implementation centered on a centralized product catalog and customer-facing storefront that supports around-the-clock purchasing and order scheduling capabilities referenced by company leadership. Functional capabilities evident in the relaunch include catalog and assortment expansion across three market segments, online order capture and checkout flows, and customer order scheduling, aligning with common eCommerce functional workflows for merchandising, cart and checkout, and order management.
Operational coverage extended across Texneo’s multi-country footprint, positioning LojaVirtual to serve sales, marketing, and customer service functions that handle online demand and portfolio presentation. Texneo’s Market Director highlighted the ability to make purchases at any time and to schedule customer orders, and the company estimated a 35% increase in eCommerce sales compared to the prior year following the LojaVirtual relaunch.
|
Texneo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2014 | 2014 |
|
|
|
|
|
Customer Support | CRM |
|
2014 | 2014 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
Texneo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Texneo
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
HR Analyst | Manager | HR | |
|
|
|
Head of IT | Director | IT | |
|
|
|
Financial Administrative Manager | Manager | Finance | |
|
|
|
Sales Executive | Manager | Sales | |
|
|
|
E-commerce Assistant | Manager | Finance | |
|
|
|
Chief Marketing Officer | CXO | Marketing | |
|
|
|
IT Manager | Manager | IT | |
|
|
|
Market Intelligence/Planning/Strategy Manager | Manager | IT | |
|
|
|
BI Analyst | Manager | IT | |
|
Apps Being Evaluated by Texneo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Texneo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Texneo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Texneo Technographics
Texneo is a Consumer Packaged Goods organization based in Brazil,
with around 500 employees and annual revenues of $50.0 million.
Texneo operates a diverse technology stack with applications such as
Tableau, Microsoft 365 and LojaVirtual,
covering areas like Analytics and BI, Collaboration and eCommerce.
Texneo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tableau Software, Microsoft and LojaVirtual.
Texneo recently adopted applications including
Microsoft Power BI in 2021, RD Station Marketing in 2020 and MediaMath in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Texneo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Texneo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Texneo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.