The Advantage Group
201 OLD COUNTRY ROAD, SUITE 200,
MELVILLE, 11747, NY,
United States
MELVILLE, 11747, NY,
United States
1 631-424-6100
Construction and Real Estate
The Advantage Group Technographics
The Advantage Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Advantage Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 The Advantage Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Advantage Group has purchased the following applications: Microsoft 365 for Collaboration in 2017, Oracle NetSuite CRM for CRM in 2013, AuthSMTP for Transactional Email in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Advantage Group is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Predictive Response or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Advantage Group revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Advantage Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Advantage Group Tech Stack and Enterprise Applications
The Advantage Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, The Advantage Group implemented Microsoft 365 to establish a cloud-first Collaboration foundation for its 50-employee construction and real estate firm in the United States. The Advantage Group deployed Microsoft 365 to consolidate productivity, communications, and document collaboration under a single Microsoft 365 tenant.
Deployment focused on core Microsoft 365 Collaboration capabilities, including hosted email and calendaring, persistent chat and meetings, and cloud document libraries. The implementation included Exchange Online style mail services, Teams-style real-time collaboration and meetings, and SharePoint and OneDrive style content management alongside Office applications for document creation and editing.
Operational coverage extended across office and field functions typical for a small construction and real estate firm, supporting project coordination, office administration, estimating and client communications. The public website indicates Microsoft 365 is used as part of their external presence, with Microsoft 365 functionality surfaced for document sharing and contact workflows.
Governance centered on tenant-level user provisioning, group-based access controls and document permission policies to align Collaboration workflows with business processes. The rollout emphasized centralized account management, basic security and compliance controls available within Microsoft 365, and configuration of mobile and remote access controls to support distributed field and office staff.
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The Advantage Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2013 | 2013 |
In 2013, The Advantage Group implemented Oracle NetSuite CRM to centralize customer and opportunity data across its construction and real estate operations. Oracle NetSuite CRM, classified as CRM, was deployed as a cloud-hosted system appropriate for a 50-employee firm, providing a single record of account, contact, and opportunity information to support sales and customer service activities.
The implementation focused on standard CRM functional modules, including contact and account management, opportunity and pipeline management, activity and task tracking, configurable dashboards, and workflow automation for sales stages and lead qualification. Configuration emphasized role-based access and data hygiene controls to align sales process steps and reporting needs for small company sales and service teams. Governance changes included formalizing sales stages, establishing ownership rules for accounts and opportunities, and instituting routine data maintenance and user permission policies to sustain consistent customer records in Oracle NetSuite CRM.
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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The Advantage Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AuthSMTP | Legacy | AuthSMTP | Transactional Email | PaaS | n/a | 2017 | 2017 |
In 2017, The Advantage Group implemented AuthSMTP for Transactional Email on their corporate website. The Advantage Group deployed AuthSMTP to handle site-originated messages and operational notifications tied to its construction and real estate workflows, ensuring web form submissions and system alerts were routed through an external SMTP service.
The AuthSMTP implementation was configured as an SMTP relay with standard email authentication using SPF and DKIM and delivery logging enabled. Functional capabilities implemented included SMTP relay for contact and inquiry forms, authenticated outbound mail from the web server, and access to delivery logs for operational troubleshooting.
Integration scope was focused on the website form handlers and server side mail configuration, with DNS records updated to authorize the sending domain and SMTP credentials provisioned for application-level use. Governance activities centered on sender address control and credential management, and the rollout followed a staged configuration and validation of deliverability on live site forms using AuthSMTP.
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Transactional Email | PaaS |
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2023 | 2023 |
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The Advantage Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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The Advantage Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at The Advantage Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President and CEO | CXO | Finance | |
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Vice President & Salesforce.com Certified Administrator | VP | Sales | |
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Executive Vice President | VP | Finance | |
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Apps Being Evaluated by The Advantage Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Advantage Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Advantage Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD The Advantage Group Technographics
The Advantage Group is a Construction and Real Estate organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
The Advantage Group operates a diverse technology stack with applications such as
Microsoft 365, Oracle NetSuite CRM and AuthSMTP,
covering areas like Collaboration, CRM and Transactional Email.
The Advantage Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Oracle and AuthSMTP.
The Advantage Group recently adopted applications including
SMTP Transactional Emails in 2023, Salesforce Sales Cloud in 2021 and Microsoft 365 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Advantage Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Advantage Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Advantage Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.